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Photography Logo Design & Visual Branding Package for Connecticut Wedding Photographer

Posted on Thursday, April 30th, 2015 by Justen Hong

Nick Benson, a very talented wedding photographer from Monroe, CT, recently came to Visual Lure for a rebrand. During the discovery stages, Nick was consistently referring to one of his wife’s favorite brands, Tory Burch. They both loved the look and feel of the brand and its popular monogram icon.

Inspired by the embellished block serif of the Tory Burch logo, we started sketching similar custom N’s and B’s. That’s when we came across a pleasant little surprise. While drawing a custom letter N, we discovered we could hide a very subtle B in the negative space of the N, similar to how the FedEx logo has the hidden arrow in between the E and the X. It may take a second or two to see it, but once you do, you always will.

At that point we quit sketching as we knew this would be the final mark. We usually provide anywhere from four to eight initial logo options, but for this one, it was the only option we presented to our client. Nick still wanted to see what else I had done but quickly agreed that this logo was it.

Below you can see Nick’s new logo in all its glory with additional format options, one with a shiny golden brass effect added to it along with some sample packaging. We think this mark feels very high-end and screams luxury, two of the main traits our client wanted his new logo to feel.

Nick Benson Photography Logo Design & Branding

View more of our photography logos & branding projects »


Laundry Detergent Package Design for St. Louis Area Manufacturer

Posted on Monday, April 27th, 2015 by Justen Hong

Stellar Manufacturing recently contracted Visual Lure to spruce up a couple labels for their new line of laundry detergent. The store buyer, the person in charge of selecting what products will go in a store, turned down the initial labels that were designed by another graphic designer. Stellar came to us to develop package designs that the buyer wouldn’t say no to, and we did just that. With only one minor round of revisions, the buyer accepted our designs.

The moral of this story is to hire and invest in a good package designer the first time around. Subpar package design is one of the main reasons products get turned down by buyers. Having visual pleasing, eye-catching packaging is critical in the success of a product. With all the other products on the shelf, yours needs to stand out, look professionally designed and give buyers an immediate sense of trust.

Below are the before and afters of the first two scents in Stellar’s new line of Bright House Laundry Detergents, Fresh Scent and Lavender.

BH-BfrAtr-package-design

…and here are our original designs, which we still feel are stronger:

BHLDFS-package-design

BHLDLS-package-design

Contact Visual Lure today at 618.407.9231 for a FREE package design quote. We would love to help you get your products past the store buyer and onto shelves.


Custom Art Deco WordPress Website Design for Maryland Photography Studio

Posted on Friday, April 24th, 2015 by Justen Hong

Visual Lure recently launched a new custom WordPress website for Wertman Photography, a Hagerstown, MD photography studio owned and operated by Monika Wertman. Monika specializes in engagement and wedding photography along with portraits, including: families, children, babies, boudoir/glamour and high school seniors to name a few.

Monika’s logo was a type-based logo that used an Art Deco typeface and she wanted her new website to match it. So, we designed a custom Art Deco WordPress website for her inspired by a Great Gatsby movie poster. In addition to the new design, we also provided search engine optimization (SEO) services.

The new responsive website features a high performance slideshow, masonry style photo galleries and a fully integrated blog, all of which were setup to be very easily edited and maintained. Below are a couple screen shots of the new site. Please visit www.wertmanphotography.net to view the new website in its entirety.

Wertman-website-design

wertman web design


Logo Design & Branding for a Pennsylvania Photographer

Posted on Monday, April 20th, 2015 by Justen Hong

We had the pleasure of meeting Pam Baumann at this years Shutterfest. Pam is a professional photographer based out of Limerick, Pennsylvania. She originally started out as a nature photographer and is now focusing more on family and individual portraiture. When we met Pam she had no idea what she wanted her brand to look like. Since we were in the trade show area, I decided to start helping her define her brand by visiting the Photo Flash Drive booth. I asked her what style of zip drive or box was she drawn to. She walked right past the modern crystal drive, and the high-fashion alligator skinned boxes and went immediately towards the premium wood packaging. This was the start of defining her brand. We then discussed what large named brands have an aesthetic that she gravitates towards but she couldn’t think of any. As we walked through the trade show we were discussing the booth designs, that’s when she saw one she really loved. I can’t recall the name of the company, but the booth used worn corrugated metal, reclaimed wood, earth tones and had a very rustic look and feel, yet it still felt inviting and warm. She instantly said that was the direction she wanted to go. Once I saw that booth it reminded me of Timberland, the boot company, so I mentioned that brand to her and she agreed that it had elements she liked.

From there, we discussed what type of logo she wanted, a type-based logo, a monogram, a crest of some kind or one with an icon. Without hesitation Pam said she wanted an icon. We then talked about what the icon could be, as the best ones have some type of meaning behind them. The conversation started with Pam possibly wanting to use hills, a sunset with trees, etc. but I told her icons need to be simple. It then went into possibly using a camera aperture or shutter, which I hate to use unless it is incorporated in a clever and memorable way. We despise photography logos that use generic cameras or shutters, they feel so impersonal and cliche.

This led us to the discussion of possibly using a tree which is a great symbol for family. We talked about using a tree with her initials hidden in the branches, but she was not sold. The conversation then moved into using a leaf or leaves. By this time Pam’s visual brand was pretty well defined. It was natural, rustic and colorful yet warm. That is when it hit me, using leaves to create an camera aperture. I drew a quick sketch and Pam was instantly sold. My first concern was has it been done before, I searched a couple of the largest logo databases along with Google Images and found nothing. This made us both extremely happy.

Below in Pam’s new logo along with the beginning stages of her visual branding package, including sample identity, flash drive packaging, typefaces and color palettes.

Pam-Baumann-logo-branding

Do you need help defining your brand and implementing a full identity package to match? Give Visual Lure a call today at 618-407-9231, we would love to help you find your brand.

Click here to view more of our photography logos and branding packages »

 


New WordPress Website for St. Louis Area Car Audio Company

Posted on Tuesday, March 31st, 2015 by Justen Hong

Xclusive Autosound originally came to Visual Lure to search engine optimize their existing website, but after a review of the site, we found that the WordPress theme they were using was part of the problem. Even though it was responsive, it was slow, scoring in the low 60’s in sections of Google Webmaster Tool’s PageSpeed Insights. Xclusive was also having problems with plugin conflicts and missing image files. Simply put, the website was not ranking well, they were tired of all the headaches it was causing them, and they just wanted it done right. To remedy all these issues we helped Xclusive Autosound design, develop and launch a new custom, fast-loading, search engine optimized, responsive WordPress website. Below you can see the new home page design and the car audio & electronics landing page. Please visit xclusiveautosound.com to view the new site.

Xclusive Autosound is a Belleville, IL custom car audio shop that specializes in the installation of car electronics, automobile, commercial & residential window tinting and automotive paint protection film. Their car electronic products include remote starters, backup camera & sensors, mobile video & DVD players, Sirius XM radios, bluetooth and all types of custom car audio equipment.

Even though St. Louis is an entire river away from Belleville, a large portion of their clients make “that arduous trip” due to Xclusive’s reputation (it is actually only 17 miles from downtown St. Louis, MO to Belleville, IL). Their reputation was built by the consistent quality of their work, never taking shortcuts with any of their installs and their eye for detail. This is important because how some of these product are installed and integrated into your automobile are sometimes more important than the products themselves.

xclusive autosound's new home page web design

xclusive autosound's electronics website design

Are you having problems with your existing website?

If you’re having problems with your existing website, don’t try to fix them with another sub-par site. Contact Visual Lure today at 618.407.9231 or info@visuallure.com and we can discuss how we can help you build a solid online presence.


Lifestyle Kitchens & Baths Website Redesign & Launch

Posted on Monday, March 16th, 2015 by Justen Hong

Visual Lure recently launched a new website for Lifestyle Kitchens & Baths, a sister company of Wilke Window & Door. Lifestyle Kitchens & Baths is a full service kitchen and bath supplier of cabinets, countertops, vanities, sinks, fixtures, hardware, accessories and more. They have two locations. One in Shiloh, Illinois and the other in St. Charles, Missouri, both conveniently located next to Wilke Window & Door showrooms.

After completing Wilke’s new website, we used the custom designed WordPress theme we developed for them and tailored it for Lifestyle. We changed fonts, the color palette and we uploaded all the new content. By reusing the existing Wilke Window & Door WordPress theme we saved our client a significant amount of time and money, and at the same time it helped create a visual cohesiveness between the two brands.

In addition to the design and development of the new site, Visual Lure also performed all on-site search engine optimization (SEO).

Lifestyle Kitchens & Baths St. Louis WordPress web design

Lifestyle Kitchens & Bath’s new home page design

FREE web design consultation

If you would like to learn more about Visual Lure’s WordPress web design services, please call us today at 618.407-9231 for a FREE web design consultation.

Click here to view more of our latest WordPress and web design projects »


Sneak Peek at Visual Lure’s New WordPress Website Design

Posted on Sunday, March 8th, 2015 by Justen Hong

One of our most difficult clients to please has always been ourselves.  We have had the same website since 2004 due to multiple reasons. 1. We have been so busy taking care of our clients that it’s been difficult to find the time to fully take care of our own needs. 2. We as designers, find it hard to design for ourselves because we are so critical of our own work, plus we constantly like to explore new design aesthetics, and 3. Web design trends are constantly evolving and we find ourselves always wanting to utilize the latest and greatest ones.

However, there comes a time when things must be done – and for us – that time was now. What truly motivated us was the announcement from Google that on April 21st of 2015 they will be releasing a new algorithm that will effect search results for websites that are not mobile friendly. As of January 2014 all the websites we design and develop for our clients have been done so utilizing responsive (mobile friendly) website design, but our site has yet to be completely converted.

Responsive web design is the practice of designing and developing websites so that they automatically transform to fit the screens of the devices they are being viewed from, including desktop computers, tablets and smart phones. This technique ensures that users have a great user experience no matter how they are viewing a website. For instance, font sizes may increase on the tablet and mobile versions so that users don’t have to zoom in to easily read text, and layouts may shift so that the content remains logically structured while increasing or decreasing in size.

Our current blog is responsive, but the rest of our website is not. We currently rank on the first page of Google for all our targeted search terms and we don’t want to take the risk of dropping due to this update. With that being said, here is a little sneak peek at some of our unused designs over the years along with our new design that is currently under development.  Our new site will be built in WordPress utilizing a fully custom theme. The new theme will feature custom admin sections making it easy for us to update our portfolios. It will also have tons of cool CSS effects and animations. Look for the launch of our new website coming soon!

New Website Screenshots:

VLHome-web-design-opt1

new home page design

VL-web-design-about

new about us page

VL-graphic-design-portfolio

new graphic design/print portfolio page

VL-web-design-portfolio

new website design portfolio details page

Unselected Design Options:

VLHome-web-design-opt2

the first runner up home page design

VLHome-web-design-opt3

a cool home page design that didn’t make the cut

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another home page design that didn’t make the cut

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one last home page design that didn’t make the cut

Is your current website not responsive or mobile friendly?

If your current website is not mobile friendly, and you are looking for a new web design company, give Visual Lure a call today. With a free website design consultation we can explore your options and provide you with a free estimate.