A St. Louis Logo, Graphic & Web Design Company


Law Firm Website Home Page Design for Marketer’s Pitch

Posted on Wednesday, December 10th, 2014 by Justen Hong

Visual Lure was recently contracted to design a website home page for a very successful and prominent law firm that has offices throughout Indiana and Chicago, Illinois. We were actually not hired by the firm, but by a marketing company to use in their initial sales pitch. We warned them about approaching the project this way as it would be considered speculative work or “spec work” – on their end. Spec work is work provided to clients without any payment or compensation. This is dangerous for a number of reasons including: 1. the lack of a full creative brief – as we did not have a chance to meet with the client before hand, 2. the client may not hire them because they don’t like the initial design, whereas if this were a fully paid project, we would develop multiple design options using totally different aesthetics with client feedback throughout the entire process, and most importantly, 3. it devalues design services.

They said that the other companies pitching would be providing designs and that they had to as well. Against our advice, but since we were completely compensated for our services, we proceeded. Below is the home page design we created for their pitch. Check back soon to see if our client landed the project.

To learn more about spec work visit www.nospec.com.

Indiana law firm web design for pitch

Justen Hong of Visual Lure Featured in December’s Issue of Shutter Magazine

Posted on Tuesday, December 2nd, 2014 by Justen Hong

I am honored to be the featured artist in this month’s Shutter Magazine. Shutter Magazine is just one of the educational tools offered through Salvatore Cincotta’s Behind The Shutter. Behind The Shutter is a no nonsense educational resource for professional photographers focusing heavily on the business side of the industry. Their other teaching apparatuses include Shutter Network, an educational video based network with topic related episodes, and Shutterfest, an annual professional photographer’s conference held in St. Louis, MO. To date, Behind The Shutter has almost 90,000 active subscribers worldwide, and 2015’s Shutterfest has already been sold out with its maximum capacity of 1,500 attendees.

I was featured in this month’s issue due to the fact that I will be speaking once again at next year’s Shutterfest. I will be teaching three classes. One on building a cohesive visual brand, and two on website design and search engine optimization (SEO). Below are screenshots of this month’s cover and my spreads. If you would like to read the issue, or my article, visit www.behindtheshutter.com/shutter-magazine/. It is FREE! All you need to do is sign up!

Visual Lure featured artist Behind the Shutter

New Logo for a Chicago Glamour/Fashion Photographer

Posted on Wednesday, November 26th, 2014 by Justen Hong

Jeremy Cheshareck is a portrait and glamour photographer located in Joliet, Illinois, just south of Chicago. His photography is edgy with a high-end fashion aesthetic. After meeting with Jeremy, he had just decided to break his current brand into two entities: Jeremy Cheshareck Photography and J. Chez Photography. Jeremy Cheshareck Photography will focus on high school seniors and portraiture, and J. Chez will focus on glamour and fashion. He chose to split the two because he didn’t want to alienate seniors and their parents with his more risque fashion work. We, along with the Salvatore Cincotta team, helped him come up with J. Chez Photography. This name keeps his new brand personal but allows him to market to a completely different audience.

Jeremy didn’t want his new logo to feel like a photography logo and he really wanted to incorporate lions into the design somehow. Below is the new logo along with a sample identity package, including business cards, letterhead and envelopes. The new logo features a J.C. monogram sandwiched between two lions and topped with a crown.

J. Chez Photography branding/logo design

Update: Here is the logo with a new steel effect added to it.

J. Chez Photography Logo Steel effect

…and the new logo for his sister brand Jeremy Cheshareck Photography:


View more of our photography logos and branding packages »


Save the Dates, Invitations & Programs for Jackie Joyner-Kersee’s Gala

Posted on Tuesday, November 25th, 2014 by Justen Hong

Visual Lure, in collaboration with The Hauser Group, had the honor of designing this year’s save the dates, invitations and programs for Jackie Joyner-Kersee’s Gala entitled Sequins, Suits & Sneakers. The event raises money to support the Jackie Joyner-Kersee Foundation & Center, who’s mission is to provide children, adults and families with the resources they need in order to improve their lives and to enhance communities world-wide, with special attention to East St. Louis, Illinois. This years event was held at the Hilton at the Ballpark in Downtown St. Louis.

graphic design for JJK

Branding Package for a North Carolina Photographer

Posted on Wednesday, November 19th, 2014 by Justen Hong

Warren McCormack is a very talented photographer located in Cary, North Carolina. I had the pleasure of meeting Warren at last year’s Shutterfest as he assisted me with setting up my presentations on branding and search engine optimization (SEO). Warren recently contracted me to help him build a cohesive visual branding package.

Not all the branding and identity work we do starts from scratch. That is the case with this project. Before Warren came to us, he had a hodgepodge of branding materials. Much of his marketing and collaterals used different color logos and overall his pieces did not complement each other as a good visual brand should. That is where we came in.

Warren liked, and wanted to keep his existing icon. He just wanted to upgrade the typography in the logo. He also wanted us to help him tie everything together so that his brand had one cohesive look and feel. Other than that, his only request was to design using a SIMPLE and CLEAN aesthetic.

Below you can see our work to date (right underneath his old logo). The original logo was sometimes used in grey and other times in black. The icon was much too large for the type and the typography didn’t really complement the icon. The new modified logo is better balanced and the new custom designed W and M in his name help tie the icon and type together. In addition to the logo upgrade we helped Warren make sure that his new identity system and packaging all matched (which can all be seen below).

This is an open project, so check back soon for any updates, and contact us today if you need help with your branding, logo or packaging. We would love to help.

Warren McCormack Photography Branding

Custom WordPress Website for St. Louis & Illinois Window & Door Company

Posted on Friday, November 14th, 2014 by Justen Hong

Visual Lure just helped Wilke Window & Door launch a new custom WordPress website. Wilke is a window and door company with showrooms in Shiloh, IL, Fenton, MO and St. Charles, MO. They serve the entire St. Louis Metropolitan area and all of Southern Illinois. In addition to windows and doors, they also carry columns, copper roofs, cupolas, fire place mantels, locksets, shutters & siding, skylights, staircase railing and trim & mouldings. They’ve been in business for over 50 years with a simple business model based on offering high quality products and treating customers right (our favorite types of business to work with).

The new website was built in WordPress using a fully custom designed theme. WordPress will allow Wilke to edit and maintain the entire website in-house (with less than a couple hours of training). The site is responsive, rendering beautifully on all types of devices, which provides for a great user experience. It also features a sliding Request a Quote form, a custom testimonials widget, an accordian showroom contact section and more. In addition to web design and development, we also provided search engine optimization (SEO) services.

Below is the new home page design. Please visit www.wilkewindow.com to view the new website.

Wilke WordPress Website Design

Logo Design for a Northern Illinois Vegetable Farm

Posted on Monday, November 10th, 2014 by Justen Hong

My mother recently asked me to design a new logo for her family’s farm. The farm is located just north east of Rockford in Caledonia, Illinois. It used to be her mother and father’s farm and today one of my aunts, and some of my cousins, are growing fresh vegetables there and selling them at a local farmer’s market.

It was initially going to be called Corner Creek Farm, but after some discussion we decided to name it Adamson Family Farm. I was having a hard time coming up with a solid concept for Corner Creek Farms, but once they decided to go with Adamson Family Farm, I knew exactly what I wanted to do. I wanted to incorporate a picture of my Grandpa, Andrew Adamson, in the design of the new logo. Below is a picture of my mother’s family with my Grandpa at the bottom right. He was a farmer, and a carpenter, and I believe the source of my creativity as he too was an artist (with wood, and a very handy guy). He is also the one responsible for my large ears.

Using the picture my mother provided I hand drew his face, added a hat, and I put him in overalls as that is what he would always be wearing. Below the family photo are the final three and two-color logos and the one color logo options (one reversed out and the other one solid). Underneath that is a sample box, t-shirt and bags showcasing how the new logo can be applied. At the very bottom is the brand color palette and typefaces.

Adamson Family Farm logo design & branding