Two More Visual Lure Logos To Be Published In Upcoming LogoLounge Book
Posted by Justen Hong in Logo Design, Identity & Branding on July 2nd, 2010
The two logos below have been selected to be published in the upcoming LogoLounge Master Series Book by Rockport entitled “Shapes and Symbols”. The LogoLounge books showcase the best logos designed throughout the World and it is a huge honor being selected again. These will be our third and forth logo designs chosen to be published in the LogoLounge series.

logos to be published in upcoming LogoLounge book
Logo Redesign for a St. Louis based Railway Company
Posted by Justen Hong in Logo Design, Identity & Branding on June 30th, 2010
Our client wanted to change their logo from its full name, to its initials, due to confusion with another branch of their business. They wanted to keep the existing color pallet while maintaining some type of cohesion between the old logo and the new. So, we modernized the icon and added some strength to the logo that we thought was lacking. While we did like the old logo, it felt a little fragile for such a rugged industry. Here is the before and after:

Logo Redesign
Logo Design & Identity Package for a St. Louis Metro East Psychiatry Office
Posted by Justen Hong in Graphic Design/Print, Logo Design, Identity & Branding on June 22nd, 2010
Visual Lure recently designed the logo and identity package for Psychiatric Services of Southern Illinois, a St. Louis Metro East Psychiatry Office. The logo depicts the silhouette of a human head and the brain is represented by a tree. The tree represents health and growth. Here is the logo design along with the identity package:

Psychiatric Services of Southern Illinois logo design and identity
Visual Lure Package Design to be Published in Upcoming Book
Posted by Justen Hong in Graphic Design/Print, Package Design on June 17th, 2010
We are both honored and privileged that one of Visual Lure’s package designs was recently selected to be published in the upcoming book “The Big Book of Packaging”, published by Cresent Hill Books. Cresent Hill Books also publishes the popular “The Big Book of Logos” series. The package design that will be featured is Intercon Chemical’s line of Pro-Con Ultra detergents and rinses. Intercon Chemical is a St. Louis, MO based company that manufactures industrial cleaning supplies. A special thanks to Projects PLUS and Jennifer Hojnacki for teaming up with Visual Lure on this project. Here is the original package design (final colors were altered):

Pro-Con Ultra package design
Web Design for Sunset Ridge Cabin
Posted by Justen Hong in Website/Web Design on May 20th, 2010
Visual Lure was recently contracted to design a website for a rental cabin that sits just off the bluffs of the Black River in Missouri, a couple hours south of St. Louis. Here is a little peek at the proposed homepage design. We will post a link once the website goes live.

Sunset Ridge Cabin web design
Web Design & Development for St. Louis Based Photography Consultant
Posted by Justen Hong in Logo Design, Identity & Branding, Website/Web Design on May 17th, 2010
Once again, international award winning photographer and author, Salvatore Cincotta has turned to Visual Lure for logo design, branding and website design & development. After numerous successful speaking events and a couple book deals, Sal is entering the photography consulting business with a boom. His consulting company is called “The Business Behind the Shutter”, which we assisted in naming. The website will be www.BehindTheShutter.com. We will post a link when the website goes live. Here is a sneak peek at the new website.

BehindTheShutter.com web design
Clean Air St. Louis Web Design Goes Live
Posted by Justen Hong in Website/Web Design on May 13th, 2010
Visual Lure® has just launched the new St. Louis Regional Clean Air Partnership (SLRCAP) website. SLRCAP is a non-for-profit organization dedicated to educating and increasing awareness about clean air in the greater St. Louis Metropolitan area. They provide tips for both individuals and businesses that will help improve the air quality in St. Louis. So do your share for cleaner air and visit the new web design here: www.cleanair-stlouis.com.
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