A St. Louis Logo, Graphic & Web Design Company


Logo Design & Branding Package for St. Louis Grand Champion Grill Masters

Posted on Wednesday, February 18th, 2015 by Justen Hong

A personal friend of ours is a member of a St. Louis Grand Champion barbecue crew, and a couple months ago we had the pleasure of tasting some of his scrumptious dishes. It was some of the best ribs, pork steaks, brats and chicken we’ve ever had. Last year his team won the title of Grand Champions at The 10th Annual Wildwood Barbecue Bash. The year before that they won for best chicken.

While we were feasting on his fine cuisine, we started to discuss the name of his team, Mr. Pink BBQ. The name was inspired by Steve Buscemi’s character in Reservoir Dogs.  I instantly saw a new logo in my head. Mr. Pink, dressed in his all black suit and skinny tie – riding a pig like a bull rider – holding on to some type of grilling utensil.

Below is that vision taken from conception to completion, including an alternative logo format, trailer graphics, sample patterns, color palette, typefaces and identity package.

Mr. Pink BBQ logo design & branding package

If you are interested in our logo design or branding services give us a call today at 618.407.9231 or email us at info@visuallure.com.

Eight Visual Lure Logos Selected for Logo Lounge 9 Publication

Posted on Monday, February 16th, 2015 by Justen Hong

Visual Lure is once again honored to have work selected for publication in the LogoLounge series. LogoLounge is without a doubt THE best and most prestigious logo design publication in the World. This year’s panel of international judges consisted of Kendrick Kidd of Shepherd Agency, Matt McCracken of Doublenaut, Sebastian Padilla of Anagrama, Ian Paget of LogoGeek, Tracy Sabin of Sabingrafik, Christopher Simmons of MINE, Matt Stevens of Design Office of Matt Stevens, and Alina Wheeler of Designing Brand Identity. Over 23,000 logos were submitted with only the cream of the crop selected.

“The final collection is not only an excellent point-in-time examination, it is full to the brim with inspiration, higher thinking, and craftsmanship.” – Bill Gardner, LogoLounge Founder.

The new book will be released by HOW/F+W Media, Inc in early 2016.

This will be the 6th LogoLounge Book we’ve been published in with a total of 19 logos to date.

Here are our logos that were selected:


Ironically, most of the logos chosen for publication were not the logos our clients selected, except for the Abiding Grace and da Vinci Tree logos.

If you are looking for one of the best logo designers in St. Louis, MO, or anywhere else in the World, give Visual Lure a call today. We would love to design a logo for you that is memorable, timeless and eye-catching. You never know, the logo we design for you could be published in the next LogoLounge book.

Sneak Peek at New Website for St. Louis Metro Construction Company

Posted on Thursday, February 5th, 2015 by Justen Hong

Visual Lure, in collaboration with Cohesion, is currently working on Holland Construction Services’ new website. Cohesion is a St. Louis, MO based strategic consulting firm and a full-service marketing agency, and Holland Construction Services is a top St. Louis metro east commercial contractor. Holland specializes in providing full-service construction services to commercial, educational, government, industrial, multi-family, recreational and religious organizations and businesses.

The new website is being built in WordPress utilizing a fully custom theme with a plethora of custom features. These include a leadership page where member’s photos are black and white, when selected, they turn to color and move to the foreground. A custom admin section is also being created so that the Holland team can easily add, edit and remove featured projects. The new site will be responsive so that users have a pleasant viewing experience no matter what type of device they are using to view the website.

Cohesion was responsible for the messaging, copywriting and the design of most of the main pages. We then took what they delivered, modified the design so that it could be converted to a responsive layout and we designed the rest of the site staying true to the provided aesthetic.

View the sample pages below, along with our initial proposed home page design (at the very bottom), and check back soon for the official launch.


Home page design


Leadership page


Featured projects landing page


Project’s sub category landing page


Sample feature projects page


Responsive page layout samples


Our initial proposed home page design

Click here to view more of our latest website design.

50th Wedding Anniversary Save the Dates & Invitations

Posted on Wednesday, January 21st, 2015 by Justen Hong

My in-laws just celebrated their golden 50th wedding anniversary – and as a good son-in-law, who is also a graphic designer, I was in charge of designing the save-the-dates and the invitations.

Below you can see the save-the-dates. Underneath that is a card we placed in the save-the-dates for friends and family to write a special note or memory that they shared with the couple. We later placed them all in a book and gave it to them as a gift. Beneath the note card is the return envelope that features two frames, one of the couple when they were married and the other to place the stamp.

At the very bottom is the invitation. Everything was printed by Schwartzkopf Printing.

50th Wedding Anniversary Invitations

Niche Photography Website Launch, Branding Package Update & Brochure Design

Posted on Wednesday, January 21st, 2015 by Justen Hong

Visual Lure recently launched a new website for Niche Photography. Niche Photography is a St. Louis area wedding photographer specializing in portrait, baby and high school senior photography. They are located in Mascoutah, IL and service the entire St. Louis and St. Louis metro east area. In addition to their new website, we updated their identity package and designed a new pricing brochure for them.

The new website was built using a fully custom designed, search engine friendly, responsive WordPress theme with a multitude of cool effects. The new site features a “sticky” menu that always stays at the top of the page. The logo mark elegantly fades away allowing the menu bar to use less vertical space. Other features include an easily maintainable home page slideshow, a unique rollover-effect for recent post on the home page, and masonry style responsive galleries. Click here to visit Niche’s new website.

We also updated Niche’s visual branding package by switching his logo to all grey (the logo mark was originally a Tiffany’s colored teal blue). Niche felt this switch made the brand more neutral or more appealing to the masses.

We wrapped up all these upgrades with an engagement and wedding pricing brochure. They will hand these out to potential bride and grooms at local bridal shows.

Niche Photography Branding & Website

View more of our photography logos and branding packages »


Complete Branding Package for a Pittsburgh Photography Studio

Posted on Thursday, December 18th, 2014 by Justen Hong

We recently wrapped up a complete visual branding package for Wright Image Photography, a Pittsburgh area family and wedding photography studio. We actually started with their logo and website last year and just completed the letterhead system, packaging and wedding brochure. The new pieces will utilize specialty printing with the logo being gold foil stamped on the letterhead, paper bags and wedding brochure.

Sticking with the white and gold color theme, we selected a crystal flash drive with a gold cap from photoflashdrive.com and we found brass metal business cards at mymetalbusinesscard.com (that look gold). These will we be used for the labels on their large prints and canvases – which will be wrapped in white craft paper and a white ribbon. As mentioned before, the bag will have a gold foil stamped logo, and patterned or solid metallic gold tissue paper will top it off.

Due to the custom search engine optimized WordPress website we created for them last year, they have more than doubled their weddings for next (all without any additional marketing). This bump in income has allowed them to reinvest in the company and they are now working on creating a solid marketing plan for next year. We are also currently converting their existing website to be responsive to improve traffic, lower the bounce rate and provide a better overall user experience.

It is always a pleasure to work with clients that understand and value the power of good design and cohesive visual branding. If you are one of those people, give us a call today, we would love to help take your business to the next level.

wright photography branding package

View more of our photography logos and branding packages »


Law Firm Website Home Page Design for Marketer’s Pitch

Posted on Wednesday, December 10th, 2014 by Justen Hong

Visual Lure was recently contracted to design a website home page for a very successful and prominent law firm that has offices throughout Indiana and Chicago, Illinois. We were actually not hired by the firm, but by a marketing company so they could use the design in their initial sales pitch. If they win the contract, the new website will be built in WordPress and feature a responsive design, a custom slideshow, an automated settlements and blog feed, and a dynamic counting numbers widget. The numbers  widget will start at all zeros, and when the user scrolls down and it come into view, it will start to count up to the final numbers.

Check back soon to see if our clients win the contract.

Indiana law firm web design for pitch