Posted on Thursday, December 18th, 2014 by Justen Hong
We recently wrapped up a complete visual branding package for Wright Image Photography, a Pittsburgh area family and wedding photography studio. We actually started with their logo and website last year and just completed the letterhead system, packaging and wedding brochure. The new pieces will utilize specialty printing with the logo being gold foil stamped on the letterhead, paper bags and wedding brochure.
Sticking with the white and gold color theme, we selected a crystal flash drive with a gold cap from photoflashdrive.com and we found brass metal business cards at mymetalbusinesscard.com (that look gold). These will we be used for the labels on their large prints and canvases – which will be wrapped in white craft paper and a white ribbon. As mentioned before, the bag will have a gold foil stamped logo, and patterned or solid metallic gold tissue paper will top it off.
Due to the custom search engine optimized WordPress website we created for them last year, they have more than doubled their weddings for next (all without any additional marketing). This bump in income has allowed them to reinvest in the company and they are now working on creating a solid marketing plan for next year. We are also currently converting their existing website to be responsive to improve traffic, lower the bounce rate and provide a better overall user experience.
It is always a pleasure to work with clients that understand and value the power of good design and cohesive visual branding. If you are one of those people, give us a call today, we would love to help take your business to the next level.
Posted on Wednesday, December 10th, 2014 by Justen Hong
Visual Lure was recently contracted to design a website home page for a very successful and prominent law firm that has offices throughout Indiana and Chicago, Illinois. We were actually not hired by the firm, but by a marketing company to use in their initial sales pitch. We warned them about approaching the project this way as it would be considered speculative work or “spec work” – on their end. Spec work is work provided to clients without any payment or compensation. This is dangerous for a number of reasons including: 1. the lack of a full creative brief – as we did not have a chance to meet with the client before hand, 2. the client may not hire them because they don’t like the initial design, whereas if this were a fully paid project, we would develop multiple design options using totally different aesthetics with client feedback throughout the entire process, and most importantly, 3. it devalues design services.
They said that the other companies pitching would be providing designs and that they had to as well. Against our advice, but since we were completely compensated for our services, we proceeded. Below is the home page design we created for their pitch. Check back soon to see if our client landed the project.
To learn more about spec work visit www.nospec.com.
Posted on Wednesday, November 26th, 2014 by Justen Hong
Jeremy Cheshareck is a portrait and glamour photographer located in Joliet, Illinois, just south of Chicago. His photography is edgy with a high-end fashion aesthetic. After meeting with Jeremy, he had just decided to break his current brand into two entities: Jeremy Cheshareck Photography and J. Chez Photography. Jeremy Cheshareck Photography will focus on high school seniors and portraiture, and J. Chez will focus on glamour and fashion. He chose to split the two because he didn’t want to alienate seniors and their parents with his more risque fashion work. We, along with the Salvatore Cincotta team, helped him come up with J. Chez Photography. This name keeps his new brand personal but allows him to market to a completely different audience.
Jeremy didn’t want his new logo to feel like a photography logo and he really wanted to incorporate lions into the design somehow. Below is the new logo along with a sample identity package, including business cards, letterhead and envelopes. The new logo features a J.C. monogram sandwiched between two lions and topped with a crown.
Update: Here is the logo with a new steel effect added to it.
…and the new logo for his sister brand Jeremy Cheshareck Photography:
Posted on Tuesday, November 25th, 2014 by Justen Hong
Visual Lure, in collaboration with The Hauser Group, had the honor of designing this year’s save the dates, invitations and programs for Jackie Joyner-Kersee’s Gala entitled Sequins, Suits & Sneakers. The event raises money to support the Jackie Joyner-Kersee Foundation & Center, who’s mission is to provide children, adults and families with the resources they need in order to improve their lives and to enhance communities world-wide, with special attention to East St. Louis, Illinois. This years event was held at the Hilton at the Ballpark in Downtown St. Louis.
Posted on Wednesday, November 19th, 2014 by Justen Hong
Warren McCormack is a very talented photographer located in Cary, North Carolina. I had the pleasure of meeting Warren at last year’s Shutterfest as he assisted me with setting up my presentations on branding and search engine optimization (SEO). Warren recently contracted me to help him build a cohesive visual branding package.
Not all the branding and identity work we do starts from scratch. That is the case with this project. Before Warren came to us, he had a hodgepodge of branding materials. Much of his marketing and collaterals used different color logos and overall his pieces did not complement each other as a good visual brand should. That is where we came in.
Warren liked, and wanted to keep his existing icon. He just wanted to upgrade the typography in the logo. He also wanted us to help him tie everything together so that his brand had one cohesive look and feel. Other than that, his only request was to design using a SIMPLE and CLEAN aesthetic.
Below you can see our work to date (right underneath his old logo). The original logo was sometimes used in grey and other times in black. The icon was much too large for the type and the typography didn’t really complement the icon. The new modified logo is better balanced and the new custom designed W and M in his name help tie the icon and type together. In addition to the logo upgrade we helped Warren make sure that his new identity system and packaging all matched (which can all be seen below).
This is an open project, so check back soon for any updates, and contact us today if you need help with your branding, logo or packaging. We would love to help.
Posted on Friday, November 14th, 2014 by Justen Hong
Visual Lure just helped Wilke Window & Door launch a new custom WordPress website. Wilke is a window and door company with showrooms in Shiloh, IL, Fenton, MO and St. Charles, MO. They serve the entire St. Louis Metropolitan area and all of Southern Illinois. In addition to windows and doors, they also carry columns, copper roofs, cupolas, fire place mantels, locksets, shutters & siding, skylights, staircase railing and trim & mouldings. They’ve been in business for over 50 years with a simple business model based on offering high quality products and treating customers right (our favorite types of business to work with).
The new website was built in WordPress using a fully custom designed theme. WordPress will allow Wilke to edit and maintain the entire website in-house (with less than a couple hours of training). The site is responsive, rendering beautifully on all types of devices, which provides for a great user experience. It also features a sliding Request a Quote form, a custom testimonials widget, an accordian showroom contact section and more. In addition to web design and development, we also provided search engine optimization (SEO) services.
Below is the new home page design. Please visit www.wilkewindow.com to view the new website.