A St. Louis Logo, Graphic & Web Design Company


Logo & Branding Package for Canton, Michigan Photography Studio

Posted on Thursday, October 16th, 2014 by Justen Hong

Kristy Eldredge is a talented Canton, Michigan photographer who specializes in high school seniors portraits. She recently came to Visual Lure for help with re-branding her studio. During the discovery stage of designing her new logo; she provided us with the following samples that she liked: Calvin Klein, Chanel, Fendi, Prada, Valentino and Victoria’s Secret. Almost all of these logos used monograms so that is the direction we decide to go. Below you can see our initial logo options, the final logo formats, a sample identity package, pattern, suggested typefaces and colors along with a sample watermark.

Kristy had a hard time selecting her final logo due to all the strong options we provided, but we agree with her final decision. The new mark is clean, classy and timeless.

If you need help with a logo or visual branding package give Visual Lure a call today.

Kristy Eldredge Photography logo & branding package

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WordPress Website for St. Louis Drug Delivery Solutions Manufacturer

Posted on Monday, October 13th, 2014 by Justen Hong

PD Holdings is a global leader in the fields of manufacturing and developing drug delivery solutions for pharmaceutical, OTC, nutritional, and animal & food companies. They are headquartered in St. Louis, MO with an additional facility in Seymour, Indiana.

PD Holdings recently contracted Visual Lure to design and develop a new fully custom responsive WordPress website. They requested that the new website be user-friendly and that it look “clean and corporate”. We provided them with two initial home page layouts, one that was more modern and contemporary, and the other which used a more traditional layout. Below is a sneak peek of the initial two home page options along with the template page of the selected design.

Visual Lure will also be providing search engine optimization services along with coordinating copywriting, photography and videography services.

Modern/Contemporary Home Page Design:

website design option 1

Traditional Home Page Layout with Complementary Template Page:



We are currently in the development stages so check back soon for the official launch of the new website.

Logo Design for Indianapolis, Indiana Photographer

Posted on Monday, October 13th, 2014 by Justen Hong

Tracy Laswell Photography, a studio based out of Indianapolis, Indiana, recently contracted Visual Lure to design a new logo. During our discovery process, Tracy provided us with some logos that he liked. Gucci, Chanel and Louis Vuitton where some of the logos he wanted his brand to emulate. These logos are all very simple and clean with monograms complementing the names. He also liked Salvatore Cincotta Photography and Ray-Ban’s logos which are script/handwritten based logos.

Our initial logo design options can be seen below which reflect the style of the logos he provided. We designed more initial monogram based logos but only chose to show the one below as we felt it was the strongest. Below the initial options are the final logo and branding package which includes the logo format options, icon/monogram options, colors, typefaces, proposed identity package and a sample watermark.

Initial Logo Design Options:

Tracy Laswell initial logo design options

Final Logo Formats and Branding Package:


Rebranding a Montreal, Canada Photography & Videography Studio

Posted on Tuesday, September 30th, 2014 by Justen Hong

Michel Ferland is a professional photographer and videographer based out of Lachine, Québec, a borough in the city of Montreal, Canada. He found us via CreativeLive after attending one of Salvatore Cincotta’s workshops. When he came to us, his company was called M1 Photo. He felt that the name was too corporate and industrial for such a personalized business. Michel wanted to use his full name, Michel Ferland, for his studio but there was another photographer in his market, with the exact same name, who was already using it. After bouncing a bunch of names around, we decided to just use his first name.

Michel’s old logo was corporate looking, generic and unoriginal. He wanted his new brand to feel rich, high-end and luxurious. After a couple rounds of options we were not where we needed to be in the process of narrowing down a final logo. While I was working on another project, I started messing around with a call to action burst and was inspired to create what you see before you.

Below is the complete branding collection including logos, identity package, typefaces and colors. If you think this is as sharp as we do, please like and share below.

Michel Photo et Film Logo & Branding

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Web Design for a Denver, Colorado Chiropractor’s Office

Posted on Monday, September 29th, 2014 by Justen Hong

Visual Lure recently completed this new website home page design for Chiropractic Solutions of Denver, a Colorado chiropractic practice that provides sports medicine, acupuncture, physical therapy and massage services. Their current website has an extremely high bounce rate and a very low click through rate due to its generic look and lack of call-to-actions. The new design features a strong message, “We can make you FEEL BETTER!”, which is essentially what all their services are focused towards. We also decided to showcase their Google Reviews because they have over 25 all of which have 5 star ratings. A new patient special was also added to entice users to schedule an appointment online.

Note: We were contracted to do the design only on this project as another company will be doing the development. The new website will be developed in WordPress by a Colorado based WordPress developer.

Denver web design Chiropractor

New Logo & Identity Design for High-End New York Photographer

Posted on Monday, September 29th, 2014 by Justen Hong

Whyman Studios, a New York based wedding photography studio, contracted Visual Lure to design a new logo and identity package earlier this year. The owner, Jacob Whyman, is a very talented photographer and he wanted his new brand/image to feel clean and modern with a slight nod to the traditional. To fulfill his request we created a clean modern monogram/icon and complemented it with a traditional serif typeface.

We would describe Jacob’s work as sharp, airy, optimistic and vivid, and we think his new logo reflects just that. Click here to check out Jacob’s latest work on his blog.

Below you can see the vertical and horizontal logo formats along with the identity package (business card, letterhead and envelope).

If you are a professional photographer and you are looking for a new world class logo give Visual Lure a call today! Logos are our specialty and our passion.

new york photography branding logo

Behind the scenes: Here is the initial round of designs we explored before finalizing the logo above:

logo design explorations for Whyman Studios

Swingforehope.org Launches New WordPress Website

Posted on Wednesday, September 24th, 2014 by Justen Hong

SwingForeHope.org has officially launched!  The new website was suppose to launch before their tournament on June 16th of this year but the company that purchased and controlled their domain name was unresponsive until just yesterday. The lesson here is DO NOT have the web design company working on your website, or anyone else for that matter, purchase or control your domain name! Make sure you purchase it yourself. That way you always have complete control over it.

The new website was built in WordPress. It was developed using a custom designed theme. It is fully responsive, making it easy to view and read on any type of device including desktop computers, tablets and smart phones. The site allows users to make donations and pay for the golf tournament and sponsorships. All donations are directly deposited into their PayPal account through the website.

Swing Fore Hope is a non-for-profit organization based out of Edwardsville, IL with a vision to help end breast cancer. This non-for-profit has two missions. One, to raise money for breast cancer research, and two, to help support local families facing financial difficulties as a result of this horrible disease.

Below are screenshots of the home page design and a sample template page.

Please visit SwingForeHope.org to learn more about this great organization.