Posted on Wednesday, November 19th, 2014 by Justen Hong
Warren McCormack is a very talented photographer located out of Cary, North Carolina. I had the pleasure of meeting Warren at last year’s Shutterfest as he assisted me with my presentations on branding and search engine optimization (SEO). Warren recently contracted me to help him build a cohesive visual branding package.
Not all the branding and identity work we do starts from scratch. That is the case with this project. Before Warren came to us, he had a hodgepodge of branding materials. Much of his marketing and collaterals used different color logos and overall his pieces did not complement each other as a good visual brand should. That is where we came in.
Warren liked, and wanted to keep his existing icon. He just wanted to upgrade the typography in the logo. He also wanted us to help him tie everything together so that his brand had one cohesive look and feel. Other than that, his only request was to design using a SIMPLE and CLEAN aesthetic.
Below you can see our work to date (right underneath his old logo). The original logo was sometimes used in grey and other times in black. The icon was much too large for the type and the typography didn’t really complement the icon. The new modified logo is better balanced and the new custom designed W and M help tie the icon and type together. In addition to the logo upgrade we helped Warren make sure that his new identity system and packaging all matched (which can all be seen below).
This is an open project, so check back soon for any updates, and contact us today if you need help with your branding, logo or packaging. We would love to help.
Posted on Friday, November 14th, 2014 by Justen Hong
Visual Lure just helped Wilke Window & Door launch a new custom WordPress website. Wilke is a window and door company with showrooms in Shiloh, IL, Fenton, MO and St. Charles, MO. They serve the entire St. Louis Metropolitan area and all of Southern Illinois. In addition to windows and doors, they also carry columns, copper roofs, cupolas, fire place mantels, locksets, shutters & siding, skylights, staircase railing and trim & mouldings. They’ve been in business for over 50 years with a simple business model based on offering high quality products and treating customers right (our favorite types of business to work with).
The new website was built in WordPress using a fully custom designed theme. WordPress will allow Wilke to edit and maintain the entire website in-house (with less than a couple hours of training). The site is responsive, rendering beautifully on all types of devices, which provides for a great user experience. It also features a sliding Request a Quote form, a custom testimonials widget, an accordian showroom contact section and more. In addition to web design and development, we also provided search engine optimization (SEO) services.
Below is the new home page design. Please visit www.wilkewindow.com to view the new website.
Posted on Monday, November 10th, 2014 by Justen Hong
My mother recently asked me to design a new logo for her family’s farm. The farm is located just north east of Rockford in Caledonia, Illinois. It used to be her mother and father’s farm and today one of my aunts, and some of my cousins, are growing fresh vegetables there and selling them at a local farmer’s market.
It was initially going to be called Corner Creek Farm, but after some discussion we decided to name it Adamson Family Farm. I was having a hard time coming up with a solid concept for Corner Creek Farms, but once they decided to go with Adamson Family Farm, I knew exactly what I wanted to do. I wanted to incorporate a picture of my Grandpa, Andrew Adamson, in the design of the new logo. Below is a picture of my mother’s family with my Grandpa at the bottom right. He was a farmer, and a carpenter, and I believe the source of my creativity as he too was an artist (with wood, and a very handy guy). He is also the one responsible for my large ears.
Using the picture my mother provided I hand drew his face, added a hat, and I put him in overalls as that is what he would always be wearing. Below the family photo is the final three and two-color logos and the one color logo options (one reversed out and the other one solid). Underneath that is a sample box, t-shirt and bags showcasing how the new logo can be applied. At the very bottom is the brand color palette and typefaces.
Posted on Thursday, November 6th, 2014 by Justen Hong
It’s that time of year again. Time for companies to get their Christmas cards designed, printed and ordered in time for the holidays.
Once again Thouvenot, Wade & Moerchen (TWM) has contracted Visual Lure for a custom designed Christmas card. This year they wanted to incorporate a water tower into the design as every year they try to highlight one of their core services. One of their specialties is water and waste-water civil engineering which includes the design of water towers.
This years card features a candy cane water tower being decorated by elves. We custom illustrated the water tower, and customized two sets of stock illustrated elves to make them look like they were wrapping the tower in lights.
If you are interested in a custom design Christmas card give us a call and be sure to check out our other graphic design services.
Posted on Thursday, November 6th, 2014 by Justen Hong
Visual Lure recently completed the following label/package design for Bright House Glass Cleaner. Bright House is a manufacturer of household cleaning products and is located in the St. Louis Metro East in Columbia, Illinois. Visual Lure has also designed packaging for other Bright House products including their dishwashing soap. Click here to view that design project.
We feel that the new packaging looks “fresh and clean” which are the characteristics you want a glass cleaner to have. We were able to achieve this look by using a subtle “shiny/gleaming” background, a bright green and blue color palette along with clean and modern typography. The fire engine red “new burst” will also help the label jump off the shelf and attract eye-balls which is what good package design does.
What to see more? Click here to view additional package design projects »
Need help with a package design project? Give us a call or shoot us an email, we would love to provide you with a FREE quote.
Posted on Thursday, October 16th, 2014 by Justen Hong
Kristy Eldredge is a talented Canton, Michigan photographer who specializes in high school seniors portraits. She recently came to Visual Lure for help with re-branding her studio. During the discovery stage of designing her new logo, she provided us with the following samples that she liked: Calvin Klein, Chanel, Fendi, Prada, Valentino and Victoria’s Secret. Almost all of these logos used monograms so that is the direction we decide to go. Below you can see our initial logo options, the final logo formats, a sample identity package, pattern, suggested typefaces and colors along with a sample watermark.
Kristy had a hard time selecting her final logo due to all the strong options we provided, but we agree with her final decision. The new mark is clean, classy and timeless.
If you need help with a logo or visual branding package give Visual Lure a call today.
Posted on Monday, October 13th, 2014 by Justen Hong
PD Holdings is a global leader in the fields of manufacturing and developing drug delivery solutions for pharmaceutical, OTC, nutritional, and animal & food companies. They are headquartered in St. Louis, MO with an additional facility in Seymour, Indiana.
PD Holdings recently contracted Visual Lure to design and develop a new fully custom responsive WordPress website. They requested that the new website be user-friendly and that it look “clean and corporate”. We provided them with two initial home page layouts, one that was more modern and contemporary, and the other which used a more traditional layout. Below is a sneak peek of the initial two home page options along with the template page of the selected design.
Visual Lure will also be providing search engine optimization services along with coordinating copywriting, photography and videography services.
Modern/Contemporary Home Page Design:
Traditional Home Page Layout with Complementary Template Page:
We are currently in the development stages so check back soon for the official launch of the new website.