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Logo Design for a Northern Illinois Vegetable Farm

Posted on Monday, November 10th, 2014 by Justen Hong

My mother recently asked me to design a new logo for her family’s farm. The farm is located just north east of Rockford in Caledonia, Illinois. It used to be her mother and father’s farm and today one of my aunts, and some of my cousins, are growing fresh vegetables there and selling them at a local farmer’s market.

It was initially going to be called Corner Creek Farm, but after some discussion we decided to name it Adamson Family Farm. I was having a hard time coming up with a solid concept for Corner Creek Farms, but once they decided to go with Adamson Family Farm, I knew exactly what I wanted to do. I wanted to incorporate a picture of my Grandpa, Andrew Adamson, in the design of the new logo. Below is a picture of my mother’s family with my Grandpa at the bottom right. He was a farmer, and a carpenter, and I believe the source of my creativity as he too was an artist (with wood, and a very handy guy). He is also the one responsible for my large ears.

Using the picture my mother provided I hand drew his face, added a hat, and I put him in overalls as that is what he would always be wearing. Below the family photo is the final three and two-color logos and the one color logo options (one reversed out and the other one solid). Underneath that is a sample box, t-shirt and bags showcasing how the new logo can be applied. At the very bottom is the brand color palette and typefaces.

Adamson Family Farm logo design & branding

 


Christmas Cards for a St. Louis Metro East Engineering Firm

Posted on Thursday, November 6th, 2014 by Justen Hong

It’s that time of year again. Time for companies to get their Christmas cards designed, printed and ordered in time for the holidays.

Once again Thouvenot, Wade & Moerchen (TWM) has contracted Visual Lure for a custom designed Christmas card. This year they wanted to incorporate a water tower into the design as every year they try to highlight one of their core services. One of their specialties is water and waste-water civil engineering which includes the design of water towers.

This years card features a candy cane water tower being decorated by elves. We custom illustrated the water tower, and customized two sets of stock illustrated elves to make them look like they were wrapping the tower in lights.

TWM Christmas card graphic design

If you are interested in a custom design Christmas card give us a call and be sure to check out our other graphic design services.


Package/Label Design for a St. Louis Metro East Glass Cleaner Manufacturer

Posted on Thursday, November 6th, 2014 by Justen Hong

Visual Lure recently completed the following label/package design for Bright House Glass Cleaner. Bright House is a manufacturer of household cleaning products and is located in the St. Louis Metro East in Columbia, Illinois. Visual Lure has also designed packaging for other Bright House products including their dishwashing soap. Click here to view that design project.

We feel that the new packaging looks “fresh and clean” which are the characteristics you want a glass cleaner to have. We were able to achieve this look by using a subtle “shiny/gleaming” background, a bright green and blue color palette along with clean and modern typography. The fire engine red “new burst” will also help the label jump off the shelf and attract eye-balls which is what good package design does.

Bright House Glass Cleaner package design

What to see more?  Click here to view additional package design projects »

Need help with a package design project? Give us a call or shoot us an email, we would love to provide you with a FREE quote.


Logo & Branding Package for Canton, Michigan Photography Studio

Posted on Thursday, October 16th, 2014 by Justen Hong

Kristy Eldredge is a talented Canton, Michigan photographer who specializes in high school seniors portraits. She recently came to Visual Lure for help with re-branding her studio. During the discovery stage of designing her new logo, she provided us with the following samples that she liked: Calvin Klein, Chanel, Fendi, Prada, Valentino and Victoria’s Secret. Almost all of these logos used monograms so that is the direction we decide to go. Below you can see our initial logo options, the final logo formats, a sample identity package, pattern, suggested typefaces and colors along with a sample watermark.

Kristy had a hard time selecting her final logo due to all the strong options we provided, but we agree with her final decision. The new mark is clean, classy and timeless.

If you need help with a logo or visual branding package give Visual Lure a call today.

Kristy Eldredge Photography logo & branding package

View more of our photography logos and branding packages »

 


WordPress Website for St. Louis Drug Delivery Solutions Manufacturer

Posted on Monday, October 13th, 2014 by Justen Hong

PD Holdings is a global leader in the fields of manufacturing and developing drug delivery solutions for pharmaceutical, OTC, nutritional, and animal & food companies. They are headquartered in St. Louis, MO with an additional facility in Seymour, Indiana.

PD Holdings recently contracted Visual Lure to design and develop a new fully custom responsive WordPress website. They requested that the new website be user-friendly and that it look “clean and corporate”. We provided them with two initial home page layouts, one that was more modern and contemporary, and the other which used a more traditional layout. Below is a sneak peek of the initial two home page options along with the template page of the selected design.

Visual Lure will also be providing search engine optimization services along with coordinating copywriting, photography and videography services.

Modern/Contemporary Home Page Design:

website design option 1

Traditional Home Page Layout with Complementary Template Page:

St-louis-web-design-PDHoldings1

St-louis-web-design-PDHoldings2

We are currently in the development stages so check back soon for the official launch of the new website.


Logo Design for Indianapolis, Indiana Photographer

Posted on Monday, October 13th, 2014 by Justen Hong

Tracy Laswell Photography, a studio based out of Indianapolis, Indiana, recently contracted Visual Lure to design a new logo. During our discovery process, Tracy provided us with some logos that he liked. Gucci, Chanel and Louis Vuitton where some of the logos he wanted his brand to emulate. These logos are all very simple and clean with monograms complementing the names. He also liked Salvatore Cincotta Photography and Ray-Ban’s logos which are script/handwritten based logos.

Our initial logo design options can be seen below which reflect the style of the logos he provided. We designed more initial monogram based logos but only chose to show the one below as we felt it was the strongest. Below the initial options are the final logo and branding package which includes the logo format options, icon/monogram options, colors, typefaces, proposed identity package and a sample watermark.

Initial Logo Design Options:

Tracy Laswell initial logo design options

Final Logo Formats and Branding Package:

TLP-final-branding


Rebranding a Montreal, Canada Photography & Videography Studio

Posted on Tuesday, September 30th, 2014 by Justen Hong

Michel Ferland is a professional photographer and videographer based out of Lachine, Québec, a borough in the city of Montreal, Canada. He found us via CreativeLive after attending one of Salvatore Cincotta’s workshops. When he came to us, his company was called M1 Photo. He felt that the name was too corporate and industrial for such a personalized business. Michel wanted to use his full name, Michel Ferland, for his studio but there was another photographer in his market, with the exact same name, who was already using it. After bouncing a bunch of names around, we decided to just use his first name.

Michel’s old logo was corporate looking, generic and unoriginal. He wanted his new brand to feel rich, high-end and luxurious. After a couple rounds of options we were not where we needed to be in the process of narrowing down a final logo. While I was working on another project, I started messing around with a call to action burst and was inspired to create what you see before you.

Below is the complete branding collection including logos, identity package, typefaces and colors. If you think this is as sharp as we do, please like and share below.

Michel Photo et Film Logo & Branding

View more of our photography logos and branding packages »