Archive for category Graphic Design/Print
Logo Design for St. Louis Area Software Developer
Posted by Justen Hong in Graphic Design/Print, Logo Design, Identity & Branding on May 8, 2012
Visual Lure recently wrapped up a logo design for RX for Print, a product created by a St. Louis area software developer. We were originally contracted to simply convert a typography based logo from Microsoft Word into vector artwork (and other electronic formats), but we ended up redesigning the entire logo. The software tracks company’s/organization’s printers in order to conserve on printing cost and to track waste. RX for Print really wanted to show that their software was “green”, so we came up with the logo design below. It features four droplets of ink that also create leaves. The droplets of ink of course represent printing and the leaves represent the “green” aspect of their software.
Learn more about our logo design services and don’t forget to check out our logo design portfolio.
…and here is a sample of how we used the new logo in an introduction flyer:
Email Marketing for St. Louis Based SongFreedom.com
Posted by Justen Hong in Graphic Design/Print on May 3, 2012
Visual Lure has recently been helping SongFreedom.com with their marketing and promotional campaigns, including the email blast featured below. SongFreedom.com is a St. Louis, MO based music company that provides usage rights to popular music for photographers and videographers.
What does an email blast need to do? It needs to be simple, reach the proper audience, capture its reader’s attention fast and have a strong call-to-action.
Do you need help with your email marketing? Give Visual Lure a call today, we would love to help you.
…and another eBlast/email marketing piece:
Graphic Design/Ad Design for SongFreedom.com
Posted by Justen Hong in Graphic Design/Print on April 16, 2012
Visual Lure was recently contracted to design an ad for SongFreedom.com, a St. Louis, MO based music company that provides usage rights to popular music for photographers and videographers. It provides these artist a legal and cost-effective way to use popular music in their slideshows, videos, and on their websites. Follow them on twitter @SongfreedomInc or like them on facebook at facebook.com/songfreedom.
Print Ad for the St. Louis Regional Clean Air Partnership
Posted by Justen Hong in Graphic Design/Print on April 13, 2012
Visual Lure was recently contracted to design a group of ads for the St. Louis Regional Clean Air Partnership (SLRCAP). SLRCAP is a St. Louis based non-for-profit, fighting for, and educating individuals and company about the importance of clean air in the St. Louis region. This year’s ads feature staggering statistics about the effects and consequences of air pollution. To learn more about what you or your company can do to improve the air quality in our region visit www.cleanair-stlouis.com.
Logo Design for St. Louis Business/Life Coach
Posted by Justen Hong in Graphic Design/Print, Logo Design, Identity & Branding on March 13, 2012
Visual Lure was recently contracted to design a logo for St. Louis based business and life coach Rodney Mueller. Rodney uses his life experiences, including what he learned as an Army Drill Sergeant, to motivate and coach businesses and individuals. He wanted his logo to use chevrons (the inverted v-shaped military symbol used to indicate rank or length of service) to nod to his military background but in a subtle way. He also wanted the logo design to have a human element to make it more friendly and approachable. We solved these design requirements by combining two chevrons to create a person as seen below. To learn more about Rodney and STL Coaching visit www.stlcoaching.com.
Learn more about our logo design services and don’t forget to check out our logo design portfolio.
…and here is their new business card design:
Graphic Design for St. Louis Metro East Auto Auctioning Company
Posted by Justen Hong in Graphic Design/Print on February 16, 2012
Visual Lure was recently contracted to design a 12 page brochure for ABC (Auction Broadcasting Company) St. Louis, a St. Louis metro east based automobile auctioning company located in Centreville, IL. They are one of the largest auto auctioning companies in the U.S. with locations in Atlanta, GA, Birmingham, AL, Bowling Green, KY, Columbus, GA, Detroit-Toledo, OH, and Orlando, FL. We provided graphic design services and art direction/coordination of a photo shoot.
Christmas Card Design for St. Louis Metro East Construction Company
Posted by Justen Hong in Graphic Design/Print on November 16, 2011
Visual Lure designs a Christmas card every year for Holland Construction Services, a St. Louis area contractor/construction company. This year’s card features a jolly crane operator, wearing his HCS hard hat, lifting a huge Holland 25 year anniversary ornament with a Christmas tree and St. Louis skyline in the background.
Package Design for New USAF Academy Band CD
Posted by Justen Hong in Graphic Design/Print, Package Design on November 9, 2011
Visual Lure was recently contracted to design the packaging for a new USAF CD titled Sonata in Blue. It will feature the Rampart Winds of the United States Air Force Academy Band. The band provided the following direction: “We want to visually showcase the five individuals that make up the quintet. Not necessarily with their pictures, but with some other representation. The instruments used are flute, oboe, clarinet, bassoon and French horn. We would like to the cover to be recognizable as an Air Force product in some fashion…”
With this guidance, we came up with the concept of five F16s (representing the quintet) flying in formation with music (notes and symbols) coming out of the jet’s contrails (exhaust). Below is our initial proposed cover. Check back soon to see the finished product.
Custom Illustrated Christmas Card for St. Louis Area Engineering Firm
Posted by Justen Hong in Graphic Design/Print on November 9, 2011
TWM, a St. Louis area engineering firm, recently contracted Visual Lure to create custom illustrated Christmas cards this year. With complete creative control, we designed a card that features a couple of piggybacking elves working with a snowman on a land survey. We also added a red gloved engineer inspecting a “season’s greetings” blueprint, and to finish it off, we added a snowy St. Louis skyline. In addition to design services, we also wrote the copy: “We hope all your plans and dreams are fulfilled this holiday season!”.
custom illustrated Christmas card
Justen Hong of Visual Lure can up with the concept and wrote the copy, and the illustration was a collaboration between he and Ev Rein.
Ad for an Omaha, Nebraska Wedding Photographer
Posted by Justen Hong in Graphic Design/Print on October 17, 2011
Visual Lure was recently contracted to upgrade a logo and design a two page spread/ad for T. Free Photography, a very talented photographer based out of Omaha, Nebraska. The ad will be featured in Nebraska Wedding Day Magazine. We designed two initial ads that the client wasn’t feeling, but after receiving some direction and feedback, we hit the mark pretty close with our third design option. We are still in the process of tweaking the ad, but below is a sneak peek at where we are. Check back soon to see the final ad.
Check out their website here: www.tfreephotography.com.
proposed ad for full page spread
After a couple rounds of alterations, here is the final approved ad design:
