Archive for category Logo Design, Identity & Branding
Logo Design Testimonial from New York Photographers
Posted by Justen Hong in Logo Design, Identity & Branding on December 23, 2011
Here is a testimonial that we just received from a couple of photographers that we recently finished logos for:
“After many years in business without a proper logo or brand identity we came to Visual Lure through a friend’s recommendation. We were immediately impressed with the collaborative process that Justen at Visual Lure employed. Through conversations and questions, Justen interpreted the broad description we painted of our company and somehow took it to a level that embraced, refined and elevated our identity. We came away with an amazing, exciting logo that has unlimited branding potential. We were so thrilled with the results that we immediately brought a second project to Justen, with the added request that it be done quickly to meet an impending deadline. Not only did he incorporate the full meaning of our concept into the second logo, he gave us what we believe will be the cornerstone of our second enterprise, and in short order. We can’t say enough good things about Justen, his creativity and his ability to turn words into art that represents his clients’ vision.”
– Robert Johnson & Katherine Sarkissian
Here are the three logos we designed for them:
Logo Design for New York Wedding Photographers
Posted by Justen Hong in Logo Design, Identity & Branding on December 21, 2011
When we finished the logo design for Boudior Rocks, the owners loved the new logo so much they decided to redesign the logo for their wedding photography business also. They requested that the two logos tie together somehow, that the new logo have some type of hidden meaning and if possible, represent “two”. Two as in, two people get married and they are a team of two wedding photographers.
So we brainstormed, and we sketched, and brainstormed, and we sketched, and brainstormed, and we sketched… You get the idea, and then it hit us like a ton of bricks. Two wedding rings, made out of two camera shutters, intertwined to represent a marriage of two people and two wedding photographers working together to capture that day. We cleaned up and customized the same typeface that we used in the Boudior Rocks logo to give the two logos some cohesion.
logo design for New York wedding photographers
Learn more about our logo design services and don’t forget to check out our logo design portfolio.
Rush Logo Design for St. Louis Area Wedding Gown Store
Posted by Justen Hong in Logo Design, Identity & Branding on December 16, 2011
Visual Lure were recently contracted to design a logo for Wedding Gallery Couture, a high-end designer store for wedding dresses and gowns. They are located in St. Charles, MO and carry designer wedding gowns ranging from $2000 to $15000. They carry gowns designed by Ines Disanto, Yumi Katsura, Simone Carvalli, Marisa, Anais by St. Pucchi, and their own private collection.
This logo design was turned around in less than 24 hours. Although we definitely prefer not to work with such little time, sometimes the powers that be don’t give us a choice. With national publication ads needing to be submitted the very next day, we turned up the speed to meet the deadline.
final logo design on white background and reversed out
Learn more about our logo design services and don’t forget to check out our logo design portfolio.
Logo Design for New York Photographers Specializing in Boudoir Style Photography
Posted by Justen Hong in Logo Design, Identity & Branding on December 12, 2011
Visual Lure was recently contracted to design a new logo for Boudoir Rocks, a New York team of photographers that specialize in boudoir style photography. They really wanted the new logo to have a hidden meaning or a symbol that was integrated into the design somehow. They also wanted a separate design element that they could use as a watermark. Below are our initial logo design options that we provided to our client. All the logo designs show horizontal, vertical and watermark options.
The logo design below features a “tattoo style” heart and arrow that create the letter B. We figured what is more “rock” than a tattoo, right? Both the typefaces used in “boudoir” and “rocks” where hand drawn and converted into vector art.
The next logo features a brassiere that creates the letter B. We custom illustrated the bra so that it complemented the style of the typeface:
Our final logo design option features a simple monogram made out of the letters B and R:
Check back soon to see which logo they choose. Learn more about our logo design services and don’t forget to check out our logo design portfolio.
…and the final logo in all its glory:
final logo design
Logo Design for New York Photographer
Posted by Justen Hong in Logo Design, Identity & Branding, Website/Web Design on December 8, 2011
Visual Lure was recently contracted to design a logo for Tony Calarco, a very talented New York based photographer and owner of Tony Calarco Photography. He wanted to start building a fashionable, modern, high-end looking brand, so in the development of the new look we explored multiple sans-serif and script style typefaces. In the end, we went with a unique customized sans-serif type. We also created a complementary icon that he can use as a watermark, in background images, etc.
We are currently in the planning stages of redesigning his website, but feel free to check out his photography at www.tonycalarco.com.
Check back soon for news about his new website design.
final logo design and icon in multiple formats
Learn more about our logo design services and don’t forget to check out our logo design portfolio.
…and here are our proposed comps for their new website design:
proposed home page design
proposed subpage design
proposed blog design
Learn more about our Word Press design and web design services. Also, don’t forget to check out our web design portfolio.
Logo Design for Marion, IL Commercial Development
Posted by Justen Hong in Logo Design, Identity & Branding on October 11, 2011
Here is our proposed logo design (show below in sample signage) for a new commercial development coming to Marion, IL. It shows that sometimes, simply a font (with some tweaking and spacing adjustments), is all that is needed to achieve a classy, high-end, sophisticated look. We are currently working on other signage solutions so check back soon to see more.
…and here is the intro signage:
Learn more about our logo design services and don’t forget to check out our logo design portfolio.
Logo Design for a Collection of High-End Photography Albums
Posted by Justen Hong in Logo Design, Identity & Branding on October 3, 2011
Once again Salvatore Cincotta Photography has turned to Visual Lure to design a new logo. They are in the process of launching a new collection of high-end photography albums. The new album line will be called The Signature Collection. The only direction we received from Sal where these five words: elite, rich, boutique, modern and artisan.
I imagine the logo will be embossed into leather, possibly even stamped into metals or carved into wood, so the logo needs to be simple. Below are our initial proposed logo designs. The top left logo features a stack of photo albums that create the letter “S”. The top right logo features a “SC” monogram which stands for both Signature Collection & Salvatore Cincotta. The bottom left logo features a stack of three albums, the top two create the letter “S” and the bottom one creates the letter “C”. The bottom right logo simply features an elegant script font. Check back soon to see where these initial logo designs take us.
proposed logo design options
Learn more about our logo design services and don’t forget to check out our logo design portfolio.
One More Visual Lure Logo Selected to be Published in Logo Lounge 7 Book
Posted by Justen Hong in Logo Design, Identity & Branding on September 29, 2011
We just received news that one more Visual Lure logo will be published in Logo Lounge 7. That means three of our logos have been selected for book 7 for a grand total of nine Visual Lure logos published in the Logo Lounge series. The latest logo selected is our good friend Salvatore Cincotta’s Films logo. It features a strip of movie film that creates the letter “S”.
Sal is an extremely talented photographer, filmmaker, writer and educator based out of the St. Louis area. Check out Sal’s work at www.salcincotta.com.
Salvatore Cincotta Films Logo design | Logo Lounge 7
Learn more about our logo design services and don’t forget to check out our logo design portfolio.
Two Visual Lure Logo Designs to be Published in Logo Lounge 7 Book
Posted by Justen Hong in Logo Design, Identity & Branding on September 7, 2011
We are proud to announce that two of our logo designs have been selected to be published in Logo Lounge 7. The prestigious Logo Lounge book series showcase the best logos designed throughout the World and it is a huge honor being selected once again. This will be our 7th and 8th logo, and 4th Logo Lounge book we will be featured in. The two logos selected are our Weddings by Salvatore logo, designed for a St. Louis, MO wedding planning company, which features a formal crest made out of a diamond ring, roses/flowers, champagne glasses, a monogrammed shield and a wedding cake. The other logo selected was our King Chemical logo, which features a crown (representing King) created from a splash of liquid (representing chemical).
Visual Lure's Logo Lounge 7 logo designs
Logo Design for St. Louis Metro East Real Estate Listing Service
Posted by Justen Hong in Logo Design, Identity & Branding on August 17, 2011
Visual Lure recently completed a new logo for the Southwestern Illinois Regional Multiple Listing Service, most commonly referred to as the SIR-MLS. They requested that their new logo have an icon that reflected data delivery and real estate, with a focus on residential properties. The chosen logo design (shown below) on top depicts homes which represent residential real estate and the “wire looking” typography which represents “data delivery”. Below the chosen logo design are a couple logo design options that we not selected.
chosen logo design on top with logo options below