St. Louis Graphic Design, Logo Design & Web Design Company

Logo Design, Identity & Branding

Logo Design for Chicago, IL Photographers Jordan Imhoff Photography

Monday, August 12th, 2013

Below is the new logo design and sample identity package for Jordan Imhoff Photography, a husband and wife team based out of Chicago, Illinois.  They shoot weddings, engagements, family portraits, high school seniors and more.

They were a pleasure to deal with, and the process of designing the logo went very smoothly because they knew the exact style/aesthetic they were looking for.  We were able to deliver the final logo with only two logo options and one round of revisions.

You can check out their website at jordanimhoffphotography.squarespace.com.

Chicago photography logo design for Jordan Imhoff

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


10 Year Anniversary Logo Design for St. Louis Parks & Rec. Department

Monday, July 15th, 2013

Visual Lure was recently contracted by the City of Des Peres’ Department of Parks & Recreation to design a new 10 year anniversary logo for The Lodge Des Peres.  The Lodge is an indoor and outdoor aquatic facility with a fitness center, gymnasium and meeting rooms.

The Lodge provided us with the Parks & Rec logo, and The Lodge logo as seen below. During our discovery stage, we found the Des Peres crest, also show below to the right of the other two logos.  The Department requested that we include some of the elements in those logos into a couple of our proposed designs.  Below, you can see how we incorporated some of those components into our initial options.  In the circular logo below, we used the Des Peres crest shape for the anniversary shield and in the bottom right logo we used the tree from the Parks & Rec logo along with the Lodge illustration.

Check back soon to see which logo they select, and in the meantime, check out their website at www.TheLodgeDesPeres.com.

UPDATE:  The Lodge Des Peres selected the bottom left logo design option show below.

St. Louis logo design for The Lodge Des Peres

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


Photography Logo Design for Allen, Texas Photographers

Friday, June 21st, 2013

Visual Lure recently completed a new logo design for Scott Yarberry Photography, a talented group of photographers in Allen, Texas.

The final logo (below) features a modern three-dimensional ribbon-like monogram complimented by a clean simple typeface.  Underneath the final logos are all the initial logo design options we provided.

We also provided the final logos in vertical formats, and alternative “solid, non-gradient” formats that can be used for applications like embroidery or embossing, where gradients can not be reproduced.

photography logo design for SYP

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


Logo Design for St. Louis Area Car Wash & Gas Station

Thursday, June 6th, 2013

Visual Lure was recently contracted to design a logo for Tidal Wave Car Wash, a new St. Louis area car wash and gas station currently in the planning stages.  The only creative direction we received from our client was that he wanted to use a tidal wave in the new logo. We came up with the initial batch of logos below, and underneath those you will find the final logo with and without a colored background.

The final logo features a tidal wave morphing into an automobile tire.  We think it is a pretty clever and memorable solution.

St. Louis logo design for Tidal Wave car wash gas station

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


Photography Logo Design for Dallas Fort Worth Photographer

Thursday, June 6th, 2013

Kristian Kapon, a Dallas Fort Worth (Texas) photographer, contracted Visual Lure to design a new logo and custom WordPress website for his photography company.  We would say that more than 95% of the time we nail logos down on the first round of options, or at minimum, we get a strong starting point to work with. Well, this was one of the rare occasions where it took a couple of rounds to get one nailed down.  In our discovery stage, we always ask our clients to provide us with some sample logos they really like. Kristian provided us with a batch of logos that could have been broken down into two different styles, some where simple and clean and others were more dimension with effects, bevels and shadows.  Since most of the samples where clean and simple we explored those options, but what he really wanted was something with a little more “bling”.

Below are the initial logo design options we provided Kristian (he did somewhat like one), and below that are the second round of options. At the very bottom you will see the final logo design.  Even though we added the 3-D metallic effects, we feel the mark itself is very strong, a monogram featuring two overlapping “K”s.

Check back soon as we will be working on his new custom WordPress website.

photography logo design for KK, Dallas Fort Worth, Texas photographer

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


Two Visual Lure Logos to be Published in Upcoming Logo Lounge 8

Tuesday, May 21st, 2013

Visual Lure just received the following email from LogoLounge, the most prestigious logo design publication in the World: “The judging for LogoLounge Volume 8, has been completed. We are excited with the exceptional quality level of work selected for this eighth volume. This was an incredibly competitive judging session with over 35,000 logos entered for consideration. We are also very pleased to inform you that your work has been chosen for inclusion in the new book by an international panel of judges. This years panel included, Mikey Burton of Mikey Burton Design & Illustration, Quique Ollervides of OLLERVIDES, Katie Kirk of Eight Hour Day, Fraser Davidson of Sweet Crude, Debbie Millman of Sterling Brands, Ty Mattson of Mattson Creative,  Mike Abbink of Wolff Olins, and Simon Frouws of Simon Frouws.”

The logos we designed for Tony Calarco Photography and Standard Construction Group were both selected for this publication.  These will be our 10th and 11th logos published in a LogoLounge book.  We are greatly honored to have been selected once again.

LogoLounge 8 award winning logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


Logo Design Upgrade/Cleanup for Florida Fishing Tournament

Thursday, May 16th, 2013

Visual Lure was recently contracted to upgrade/clean up an existing logo for Get The Net, a big game fishing tournament held in the Florida Keys.  All our client had was a low resolution photocopied version of the logo, so we redrew the fish, extended his body to fit the area better, and moved the “established in 1997″ from the fish’s belly to the left and right of the illustration to fill up the blank space and to better balance the logo.

Below is the original logo the client provided us, and underneath that are all the formats we provided, including one, two and three color logo design options.

Get The Net logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.