St. Louis Graphic Design, Logo Design & Web Design Company

Logo Design, Identity & Branding

Visual Lure Rebrands a St. Louis, MO Hospital/Medical Center

Thursday, March 20th, 2014

Visual Lure, in collaboration with Cohesion, recently helped St. Anthony’s Medical Center with a new logo design and slight re-brand.

Cohesion is a strong strategy-based St. Louis, MO marketing and branding agency, and St. Anthony’s Medical Center is a faith-based hospital organization that serves the residents in south St. Louis County and several counties in southwest Illinois.

We initially started the project looking to completely re-brand the hospital with an all new logo, but in the process they decided they just wanted to update their existing logo.  Below is their old original logo and below that is the new one.  Staying true to the two-tone blue color palette, the cross and the “swoosh”, we modernized their old logo design bringing it up-to-date.

Below the logos, you can see the new identity package (business card, letterhead and envelope), a micro-site for their emergency room and a couple pages from their new graphic standards guide.

At the very bottom is our favorite unselected logo design that we initially proposed.  This logo features a medical cross combined with a religious cross representing both faith and medicine which is the core of who they are.

St Louis hospital logo design and branding

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Logo Design for a Photographer in the Netherlands

Thursday, December 26th, 2013

Richard Baltus, a talented photographer from Gelderland, Netherlands, hired Visual Lure to design a new logo for his photography studio, Richard Baltus Fotografie. After reviewing the project brief and the logos he was attracted to, we decided to create a monogram-based logo.  Below are three unselected monograms we designed along with a script option we liked, and below that is the final logo; a clean modern monogram with the letters R and B integrated together. Check out Richard’s website at www.richardbaltus.nl.

photographers logo design for Richard Baltus fotographie

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Logo Design for Atlanta Based Photographer

Friday, November 22nd, 2013

We are in the midst of wrapping up a new logo for Traci Reid, an Altanta, GA based photographer.  When we received her signed agreement for the project, we were immediately drawn to her signature and we decided to create a custom hand lettered logo inspired by it.  We modified it to make it more legible, as her ‘T” kind of looks like a “J” and her “R” was a little hard to read.  You can see both the logo and her actual signature below. Underneath that is her final logo with a sample color palette utilizing her favorite color purple.

Traci was having a hard time deciding between these two logos, so we asked her if she wanted her brand to be more friendly, personal and approachable or more modern, fashionable and luxurious. She decided on the later, so the more contemporary logo won.

traci reid photography logo design

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New Logo and Identity Package for Gabrielle Hunt Photography

Friday, November 15th, 2013

Gabrielle Hunt Photography, a photography studio based out of Issaquah, WA, recently hired Visual Lure to design a new logo and identity package. They requested that the new logo be clean, simple and modern. You can see the new logo and identity package below, along with our favorite logo that was not selected. It is a monogram that creates both the letter”G” and the letter “H”.

If you are a photographer, or any type of business owner, and you are looking to brand or re-brand your company – contact us today!  We would love to learn more about you and your company and then design a logo and brand that reflects it properly.

gabrielle hunt photography logo

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Logo Design for San Francisco, CA Photographer

Friday, September 20th, 2013

Visual Lure has been so busy that we’ve missed a couple projects we designed from a while back.  Months ago, we designed this logo for Elisa Cicinelli, a very talented photographer from San Francisco, California.  Elisa shoots everything from corporate and weddings, to high school seniors and families, and she services the greater San Francisco Bay Area, including Napa Valley, Sonoma, Peninsula & East Bay, Monterey and Carmel Valley. You can view her photography at www.elisacicinelli.com.

Below is the final logo and watermark we designed along with a sample identity package (letterhead, envelop and business card design).

san francisco photography logo Elisa Cicinelli

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


Logo & Website Design for Chicago, IL Internet Marketing Company

Thursday, September 12th, 2013

Visual Lure has recently teamed up with Dragon Internet Marketing out of Chicago, IL.  They are an internet marketing company specializing in search engine optimization (SEO).  Visual Lure will be providing their clients with logo design, graphic design, web design and web development services, so they can focus on marketing and SEO.

We recently designed a new logo for them and are currently working on a new custom WordPress website.  Below is the new logo design, and underneath that, are the new home and template pages for the website.

Check back soon for the launch of their new site, but in the meantime, check them out at DragonInternetMarketing.com.

Chicago IL logo & web design for Dragon Internet Marketing

UPDATE:  The design was slightly modified and the new website will launch shortly.  Here are the revised home page and template page designs:

Chicago WordPress web design for Dragon Internet Marketing

Chicago WordPress design for Dragon Internet Marketing

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Learn more about our Word Press design and web design services, and don’t forget to check out our web design portfolio.


Dallas Fort Worth Photography Studio Logo Design

Friday, September 6th, 2013

Shue Studios, a Dallas Fort Worth photography studio, recently hired Visual Lure to design a new logo.  They wanted to somehow incorporate two letter S’s in the logo mark, and they really liked the logo we designed for Scott Yarberry Photography. Below are the initial logo design options we provided, and at the very bottom are the final logos.  As you can see, some of the options (and the final logo) have a similar feel to the Scott Yarberry logo, but are still completely different.  It is a good example of how you can use an existing logo to inspire the creation of another one without copying it in any way.

shue studios photography logo design

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