Visual Lure News

Website Redesign for St. Louis based Professional Photography Consultant & Educator

Justen Hong — Fri, 18 May 2012 15:32:49 +0000

Visual Lure has been helping Salvatore Cincotta build his brands from the beginning, including his photography company, his album line, his editing company and his professional photography consulting/education business, Behind The Shutter – which brings us to the new redesign. Behind the Shutter will soon be changing its content/format into a digital interactive magazine. It will feature videos, industry insider’s best kept secrets, exclusive interviews along with Sal’s expert business advise. Sections of the magazine will be free with signup while other sections will require a reasonably priced upgrade to view.

Using design elements taken from the new magazine layout, the new website will be built in a custom designed WordPress theme along with custom PHP coding to make the site easier to maintain.

Below is a sneak peek at the new home page design. Check back soon for the new website launch.

Learn more about our Word Press design and web design services. Also, don’t forget to check out our web design portfolio.

Website Design for St. Louis based Landscaping/Lawn Care & Tree Maintenance Companies

Justen Hong — Thu, 17 May 2012 16:27:03 +0000

Visual Lure was recently contracted to redesign websites for a St. Louis based landscaping/lawn care company, and their sister company that provides tree trimming and tree maintenance services. Their old web design company, who also setup their emails, went dark and quite returning email and phone calls. Then Rite-A-Way/Tip Top started having email problems… you get the idea… Visual Lure to the rescue.

In order to work with our client’s budget and save cost, we created one custom WordPress theme and then designed the second website using the exact same framework – simply changing out the logo, a couple backgrounds, some colors and of course content.

Check back soon for the launch of the new websites.

Here is the new home page for Rite-A-Way Lawn Care:

…and the new home page for Tip Top Tree Care:

Learn more about our Word Press design and web design services. Also, don’t forget to check out our web design portfolio.

Website Design for New York Based Photography & Video Company

Justen Hong — Thu, 17 May 2012 16:06:20 +0000

Visual Lure was recently contracted to design a new website for Jump Visual, a New York based photography and videography company specializing in architectural, real estate, event and business photography and video. The new website was built in a custom WordPress theme with a blog feed, tons of slideshows and non-system based typefaces (not just the same old web fonts). Their old blog was imported into the new one, along with plugins, for a seamless transition. Check back soon for the official website launch.

Learn more about our Word Press design and web design services. Also, don’t forget to check out our web design portfolio.

Web Design for a Sacramento, California Photographer & Videographer

Justen Hong — Wed, 16 May 2012 17:24:59 +0000

After recently designing their new logo, Cherishing Moments hired us to redesign their website. The new website will be built in WordPress which will allow for easy maintenance, and a seamless designed blog, which is perfect for a professional photographer. The home page, featured below, will showcase an easy maintainable slideshow and a categories blog feed. This blog feed will automatically display the latest post in each category. Check back soon for the launch.

Learn more about our Word Press design and web design services. Also, don’t forget to check out our web design portfolio.

Logo Design for St. Louis Area Software Developer

Justen Hong — Tue, 08 May 2012 20:22:59 +0000

Visual Lure recently wrapped up a logo design for RX for Print, a product created by a St. Louis area software developer. We were originally contracted to simply convert a typography based logo from Microsoft Word into vector artwork (and other electronic formats), but we ended up redesigning the entire logo. The software tracks company’s/organization’s printers in order to conserve on printing cost and to track waste. RX for Print really wanted to show that their software was “green”, so we came up with the logo design below. It features four droplets of ink that also create leaves. The droplets of ink of course represent printing and the leaves represent the “green” aspect of their software.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here is a sample of how we used the new logo in an introduction flyer:

Email Marketing for St. Louis Based SongFreedom.com

Justen Hong — Fri, 04 May 2012 03:25:59 +0000

Visual Lure has recently been helping SongFreedom.com with their marketing and promotional campaigns, including the email blast featured below. SongFreedom.com is a St. Louis, MO based music company that provides usage rights to popular music for photographers and videographers.

What does an email blast need to do? It needs to be simple, reach the proper audience, capture its reader’s attention fast and have a strong call-to-action.

Do you need help with your email marketing? Give Visual Lure a call today, we would love to help you.

…and another eBlast/email marketing piece:

Logo Design for a Sub-Brand of a Photography Editing Company

Justen Hong — Wed, 25 Apr 2012 17:19:07 +0000

Visual Lure was recently contracted to design a logo for a sub-brand of Evolve, a leader in post production services for professional photographers. Evolve created the Signature Artisans program to ensure it remains connected to the pulse of the industry and to provide its clients with leading edge services and an unparalleled customer experience. Signature Artisans is a select group of photographers from around the world representing a mix of genres, creativity, skill and business savvy. These artisans represent the industry and are helping shape the future of photography.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for a Sacramento, California Photographer & Videographer

Justen Hong — Fri, 20 Apr 2012 18:08:57 +0000

Visual Lure was recently contracted to design a new logo for Jag Uppal of Cherishing Moments, a Sacramento, California based photographer and videographer. We initially started out with some typography based logos but Jag wanted something more original and unique. He also requested that we try to incorporate a camera into the new logo design, so we developed a couple camera logos but where unsatisfied with our initial solutions. In an attempt to gain a fresh perspective, we tried to go in another direction. Since Jag is of Indian decent, and the majority of his clientele is too, we did some research and found that the Lotus flower was the Indian symbol for beauty. Perfect we thought, capturing beautiful moments with beautiful imagery and tying in his heritage. Using this as inspiration we developed the bottom right logo below, a Lotus flower wrapped with a ribbon and an Indian inspired serif/script style typeface. We also explored a simple monogram crest/seal which Jag really liked but was still adamant about using a camera in the logo. By replacing the simple monogram crest with a monogrammed camera (the letter C creates the lens and the letter M a glare) we wrapped this baby up.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Graphic Design/Ad Design for SongFreedom.com

Justen Hong — Mon, 16 Apr 2012 17:43:19 +0000

Visual Lure was recently contracted to design an ad for SongFreedom.com, a St. Louis, MO based music company that provides usage rights to popular music for photographers and videographers. It provides these artist a legal and cost-effective way to use popular music in their slideshows, videos, and on their websites. Follow them on twitter @SongfreedomInc or like them on facebook at facebook.com/songfreedom.

Print Ad for the St. Louis Regional Clean Air Partnership

Justen Hong — Fri, 13 Apr 2012 16:51:32 +0000

Visual Lure was recently contracted to design a group of ads for the St. Louis Regional Clean Air Partnership (SLRCAP). SLRCAP is a St. Louis based non-for-profit, fighting for, and educating individuals and company about the importance of clean air in the St. Louis region. This year’s ads feature staggering statistics about the effects and consequences of air pollution. To learn more about what you or your company can do to improve the air quality in our region visit www.cleanair-stlouis.com.