Visual Lure News » Graphic Design

Visual Lure Celebrates Its 10 Year Anniversary

Justen Hong — Thu, 23 Feb 2012 22:08:31 +0000

We’ve been so busy designing world class logos, design savvy, user friendly, search engine optimized websites, award winning packaging designs and more, that we almost forgot we’ve officially been in business for 10 years (freelancing even longer, since the mid 90′s). We would like to thank all our customers, past and present, for the support and partnerships we’ve built. We couldn’t have done it without you. We look forward to many more years to come.

Package Design for New USAF Academy Band CD

Justen Hong — Wed, 09 Nov 2011 23:04:56 +0000

Visual Lure was recently contracted to design the packaging for a new USAF CD titled Sonata in Blue. It will feature the Rampart Winds of the United States Air Force Academy Band. The band provided the following direction: “We want to visually showcase the five individuals that make up the quintet. Not necessarily with their pictures, but with some other representation. The instruments used are flute, oboe, clarinet, bassoon and French horn. We would like to the cover to be recognizable as an Air Force product in some fashion…”

With this guidance, we came up with the concept of five F16s (representing the quintet) flying in formation with music (notes and symbols) coming out of the jet’s contrails (exhaust). Below is our initial proposed cover. Check back soon to see the finished product.

Custom Illustrated Christmas Card for St. Louis Area Engineering Firm

Justen Hong — Wed, 09 Nov 2011 20:23:58 +0000

TWM, a St. Louis area engineering firm, recently contracted Visual Lure to create custom illustrated Christmas cards this year. With complete creative control, we designed a card that features a couple of piggybacking elves working with a snowman on a land survey. We also added a red gloved engineer inspecting a “season’s greetings” blueprint, and to finish it off, we added a snowy St. Louis skyline. In addition to design services, we also wrote the copy: “We hope all your plans and dreams are fulfilled this holiday season!”.

custom illustrated Christmas card

Justen Hong of Visual Lure can up with the concept and wrote the copy, and the illustration was a collaboration between he and Ev Rein.

Ad for an Omaha, Nebraska Wedding Photographer

Justen Hong — Mon, 17 Oct 2011 21:51:18 +0000

Visual Lure was recently contracted to upgrade a logo and design a two page spread/ad for T. Free Photography, a very talented photographer based out of Omaha, Nebraska. The ad will be featured in Nebraska Wedding Day Magazine. We designed two initial ads that the client wasn’t feeling, but after receiving some direction and feedback, we hit the mark pretty close with our third design option. We are still in the process of tweaking the ad, but below is a sneak peek at where we are. Check back soon to see the final ad.

Check out their website here: www.tfreephotography.com.

proposed ad for full page spread

After a couple rounds of alterations, here is the final approved ad design:

Another Anheuser Busch Susan G. Komen Shirt Design

Justen Hong — Fri, 08 Jul 2011 20:18:46 +0000

A Budweiser distributor from Michigan liked our 2010 Anheuser Busch Susan G. Komen Race for the Cure t-shirt design so much they wanted to adapt it for their Susan G. Komen Rally for the Cure Golf Outing. After they received approval from Anheuser Busch to use the artwork, we removed the running people and replaced them with a foursome of golfers along with some trees in the background. Here is the altered t-shirt design. I hope they raise a bunch of money for a great cause.

Anheuser Busch’s 2011 Susan G. Komen Race for the Cure T-shirt Design

Justen Hong — Thu, 05 May 2011 22:14:06 +0000

We were honored to design the t-shirts for Anheuser Busch’s (Susan G. Komen) Race for the Cure team again this year. Below is the final design, and the design below that, could not be used due to Susan G. Komen’s logo standards/guidelines, but we thought we’d show it anyway.

It’s hard to believe it’s been a year already, and if you’ve kept up with our blog since then, you would know that my mother was diagnosed with breast cancer around the same time I designed last years shirts. Since then, she has finished her chemo and radiation and is finally starting to feel “back to normal”. I feel both lucky and blessed that she is OK, and it always means a little extra when I get to design these shirts.

Look out for our shirts June 11th in St. Louis at the Susan G. Komen Race for the Cure.

Click here to read last years blog entry.

the chosen t-shirt design (close up of front)

the chosen t-shirt design (close up of back)

t-shirt design layout

design option that could not be used due to Susan G. Komen's logo standards/guidelines

Brochure Design for St. Louis Clean Air Organization

Justen Hong — Thu, 28 Apr 2011 19:57:41 +0000

Here is a brochure we designed for the St. Louis Regional Clean Air Partnership (SLRCAP). It provides information and tips to help St. Louis improve its air quality. St. Louis’ air quality forecasts resume in May, so Do Your Share for Cleaner Air! Visit www.cleanair-stlouis.com to learn what you can do to make a difference. SLRCAP is brought to you by the American Lung Association. P.S. We also designed the website.

brochure design for St. Louis Regional Clean Air Partnership

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Pro Bono Invitation Design for the American Cancer Society

Justen Hong — Tue, 29 Mar 2011 18:09:43 +0000

We recently donated some of our time to help out the American Cancer Society (Florida’s Southeast Hillsborough Unit) by designing the invitations for their upcoming Evening With The Stars Gala. The Gala will have an “Old Hollywood” theme this year, so we decided to design the invitations to look like vintage movie tickets. We were glad to help, and we hope the event raises tons of money for such a great cause.

Logo Design & Identity Package for a St. Louis Metro East Psychiatry Office

Justen Hong — Tue, 22 Jun 2010 23:41:48 +0000

Visual Lure recently designed the logo and identity package for Psychiatric Services of Southern Illinois, a St. Louis Metro East Psychiatry Office. The logo depicts the silhouette of a human head and the brain is represented by a tree. The tree represents health and growth. Here is the logo design along with the identity package:

Psychiatric Services of Southern Illinois logo design and identity

Anheuser-Busch’s Susan G. Komen Race for the Cure T-shirt Design

Justen Hong — Fri, 23 Apr 2010 21:49:07 +0000

Visual Lure was recently contracted by Anheuser-Busch to design their t-shirts for the 2010 St. Louis Susan G. Komen Race for the Cure. We were honored to design this years shirts for such a great company and such a great cause.

On a personal note, my mother was recently diagnosed with breast cancer just before Thanksgiving last year. They caught it early so she will be one of the lucky ones. She is currently going though chemo and is in good spirits with minimal side effects. We have been both lucky and blessed. Without the support of my mother, I don’t know what I’d be doing. She was the one who encouraged me to pursue art. As a child, my mother would always carry pencils, a box of crayons and paper in her purse for me. She provided me with enough blocks to build cities in the living room, and she always signed me up for art classes. So thanks to her, I am doing what I love for a living. Thanks Mom!

Here are the two initial design options we provided AB. I will post the final design once it has been approved. Oh ya, and please support Susan G. Komen for the Cure.

Anheuser-Busch Susan G. Komen Race for the Cure T-shirt design option 1

Anheuser-Busch Susan G. Komen Race for the Cure T-shirt design option 2

and the winner is:

Final AB/Komen T-shirt Design

Anheuser-Busch liked both designs so much, we ended up using both of them, one on each side. Be on the lookout for them Saturday, June 12, 2010 in St. Louis.