Visual Lure News » Identity Design

Logo Design for Orlando, Florida Based Photography Company

Justen Hong — Mon, 19 Mar 2012 19:40:52 +0000

Visual Lure was recently contracted to design a logo for Cricket’s Photography, an Orlando, Florida based photography studio. Their name was Cricket’s Photo Art and Photography which we felt was a little long and redundant. We recommended simplifying the name to Cricket’s Photography and use an actual cricket for the icon/logo mark because we felt they could build strong brand recognition with it. We also had additional ideas of how they could use the cricket for different parts of their business, for instance using the name “little crickets” to brand their baby and children sessions.

As with all our logos we try to make them special, different and memorable in one way or another whether it be with a hidden meaning or by using a single design element to create more than one visual. In this case, we designed a custom illustrated cricket that also created the letter C. Below is the final logo design accompanied by alternative formats, a couple of the unused logo options, and the logo design for little crickets.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for Toledo, Ohio Railroad Company

Justen Hong — Fri, 16 Mar 2012 18:59:16 +0000

Visual Lure was recently contracted to design a logo for Midwest Terminals of Toledo Inc., a railroad company located in the Toledo, Ohio area. They had an existing company with its own logo and needed a new logo for a newly established one, both with the same name except one ended in International and the new one in Inc. They wanted the new logo design to complement the existing logo, but establish a clear division between the two companies. They did not want the two logos to resemble each other at all.

In order to have the logos “resemble each other, yet look nothing alike” we decided to create an icon like the International logo but instead of using a triangle, or any other shape with hard edges, we decided to design within a circle. Next we created the letter M, for Midwest, using railroad tracks and added shadows to give the logo more interest and depth. We also wrapped the text to two lines instead of one to give it better balance. For the initial color options we chose colors that complemented the blue in the International logo.

initial logo design with sample formats and color options

Here is the final logo in one of our proposed identity designs:

final logo design and identity package

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for St. Louis Business/Life Coach

Justen Hong — Tue, 13 Mar 2012 17:22:29 +0000

Visual Lure was recently contracted to design a logo for St. Louis based business and life coach Rodney Mueller. Rodney uses his life experiences, including what he learned as an Army Drill Sergeant, to motivate and coach businesses and individuals. He wanted his logo to use chevrons (the inverted v-shaped military symbol used to indicate rank or length of service) to nod to his military background but in a subtle way. He also wanted the logo design to have a human element to make it more friendly and approachable. We solved these design requirements by combining two chevrons to create a person as seen below. To learn more about Rodney and STL Coaching visit www.stlcoaching.com.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here is their new business card design:

Logo Design for a Photography Editing Company

Justen Hong — Wed, 25 Jan 2012 16:40:39 +0000

Visual Lure was recently contracted to design a logo for a photography editing/post production studio that “evolves” photographs into art. The client requested that the logo be “artsy” and somehow portray evolution, so we found a typeface that felt like it was transforming and we customized it. We meticulously manipulated the pinstripe curves and loops to give it a feeling of motion and balance. Visual Lure also assisted in the naming of the company.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo & Web Design for St. Louis Area Based Titanium Fastener Manufacturer/Store

Justen Hong — Thu, 12 Jan 2012 17:03:46 +0000

Visual Lure was recently contracted to design a logo and website for RaceTech Titanium, an Edwardsville, IL based company that sells Titanium fasteners for motorcycles, race cars, dragster, mountain bikes and more. The final logo is show below, the large logo on top, along with some of our other logo design options.

Since the mass majority of their clients are in some type of racing industry, the logo design they chose features a “finish flag” in the circular motion in which it is waved at the end of a race.

just a couple of our initial logo design options

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Word Press Web Design | Zen Cart e-Commerce Web Design

We are also in the process of designing a new website design which will be built using two platforms. We will be using WordPress for the information sections of the website and ZenCart for the online e-commerce store. Below is our initial design for the home page. Check back soon for the launch of the new website.

proposed home page design

Learn more about our Word Press design and web design services. Also, don’t forget to check out our web design portfolio.

…and a new business card design:

business card design

Logo Design for a St. Louis based Development/Real Estate Company

Justen Hong — Thu, 12 Jan 2012 01:58:27 +0000

Visual Lure was recently contracted to design a logo for a development/real estate company based in the St. Louis area. They wanted a simple typography based logo (text only), so we altered/customized a couple fonts we liked creating the following two logo designs. The client ended up choosing the top logo.

initial two logo design options

Logo Design Testimonial from New York Photographers

Justen Hong — Fri, 23 Dec 2011 19:54:21 +0000

Here is a testimonial that we just received from a couple of photographers that we recently finished logos for:

“After many years in business without a proper logo or brand identity we came to Visual Lure through a friend’s recommendation. We were immediately impressed with the collaborative process that Justen at Visual Lure employed. Through conversations and questions, Justen interpreted the broad description we painted of our company and somehow took it to a level that embraced, refined and elevated our identity. We came away with an amazing, exciting logo that has unlimited branding potential. We were so thrilled with the results that we immediately brought a second project to Justen, with the added request that it be done quickly to meet an impending deadline. Not only did he incorporate the full meaning of our concept into the second logo, he gave us what we believe will be the cornerstone of our second enterprise, and in short order. We can’t say enough good things about Justen, his creativity and his ability to turn words into art that represents his clients’ vision.”

– Robert Johnson & Katherine Sarkissian

Here are the three logos we designed for them:

Logo Design for New York Wedding Photographers

Justen Hong — Wed, 21 Dec 2011 19:43:30 +0000

When we finished the logo design for Boudior Rocks, the owners loved the new logo so much they decided to redesign the logo for their wedding photography business also. They requested that the two logos tie together somehow, that the new logo have some type of hidden meaning and if possible, represent “two”. Two as in, two people get married and they are a team of two wedding photographers.

So we brainstormed, and we sketched, and brainstormed, and we sketched, and brainstormed, and we sketched… You get the idea, and then it hit us like a ton of bricks. Two wedding rings, made out of two camera shutters, intertwined to represent a marriage of two people and two wedding photographers working together to capture that day. We cleaned up and customized the same typeface that we used in the Boudior Rocks logo to give the two logos some cohesion.

logo design for New York wedding photographers

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for New York Photographers Specializing in Boudoir Style Photography

Justen Hong — Mon, 12 Dec 2011 22:35:16 +0000

Visual Lure was recently contracted to design a new logo for Boudoir Rocks, a New York team of photographers that specialize in boudoir style photography. They really wanted the new logo to have a hidden meaning or a symbol that was integrated into the design somehow. They also wanted a separate design element that they could use as a watermark. Below are our initial logo design options that we provided to our client. All the logo designs show horizontal, vertical and watermark options.

The logo design below features a “tattoo style” heart and arrow that create the letter B. We figured what is more “rock” than a tattoo, right? Both the typefaces used in “boudoir” and “rocks” where hand drawn and converted into vector art.

The next logo features a brassiere that creates the letter B. We custom illustrated the bra so that it complemented the style of the typeface:

Our final logo design option features a simple monogram made out of the letters B and R:

Check back soon to see which logo they choose. Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and the final logo in all its glory:

final logo design

Logo Design for New York Photographer

Justen Hong — Thu, 08 Dec 2011 21:18:00 +0000

Visual Lure was recently contracted to design a logo for Tony Calarco, a very talented New York based photographer and owner of Tony Calarco Photography. He wanted to start building a fashionable, modern, high-end looking brand, so in the development of the new look we explored multiple sans-serif and script style typefaces. In the end, we went with a unique customized sans-serif type. We also created a complementary icon that he can use as a watermark, in background images, etc.

We are currently in the planning stages of redesigning his website, but feel free to check out his photography at www.tonycalarco.com.

Check back soon for news about his new website design.

final logo design and icon in multiple formats

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here are our proposed comps for their new website design:

proposed home page design

proposed subpage design

proposed blog design

Learn more about our Word Press design and web design services. Also, don’t forget to check out our web design portfolio.