Posts Tagged Logo Design
Two More Visual Lure Logos To Be Published In Upcoming LogoLounge Book
Posted by Justen Hong in Logo Design, Identity & Branding on July 2nd, 2010
The two logos below have been selected to be published in the upcoming LogoLounge Master Series Book by Rockport entitled “Shapes and Symbols”. The LogoLounge books showcase the best logos designed throughout the World and it is a huge honor being selected again. These will be our third and forth logo designs chosen to be published in the LogoLounge series.

logos to be published in upcoming LogoLounge book
Logo Redesign for a St. Louis based Railway Company
Posted by Justen Hong in Logo Design, Identity & Branding on June 30th, 2010
Our client wanted to change their logo from its full name, to its initials, due to confusion with another branch of their business. They wanted to keep the existing color pallet while maintaining some type of cohesion between the old logo and the new. So, we modernized the icon and added some strength to the logo that we thought was lacking. While we did like the old logo, it felt a little fragile for such a rugged industry. Here is the before and after:

Logo Redesign
Logo Design & Identity Package for a St. Louis Metro East Psychiatry Office
Posted by Justen Hong in Graphic Design/Print, Logo Design, Identity & Branding on June 22nd, 2010
Visual Lure recently designed the logo and identity package for Psychiatric Services of Southern Illinois, a St. Louis Metro East Psychiatry Office. The logo depicts the silhouette of a human head and the brain is represented by a tree. The tree represents health and growth. Here is the logo design along with the identity package:

Psychiatric Services of Southern Illinois logo design and identity
Visual Lure Package Design to be Published in Upcoming Book
Posted by Justen Hong in Graphic Design/Print, Package Design on June 17th, 2010
We are both honored and privileged that one of Visual Lure’s package designs was recently selected to be published in the upcoming book “The Big Book of Packaging”, published by Cresent Hill Books. Cresent Hill Books also publishes the popular “The Big Book of Logos” series. The package design that will be featured is Intercon Chemical’s line of Pro-Con Ultra detergents and rinses. Intercon Chemical is a St. Louis, MO based company that manufactures industrial cleaning supplies. A special thanks to Projects PLUS and Jennifer Hojnacki for teaming up with Visual Lure on this project. Here is the original package design (final colors were altered):

Pro-Con Ultra package design
Web Design & Development for St. Louis Based Photography Consultant
Posted by Justen Hong in Logo Design, Identity & Branding, Website/Web Design on May 17th, 2010
Once again, international award winning photographer and author, Salvatore Cincotta has turned to Visual Lure for logo design, branding and website design & development. After numerous successful speaking events and a couple book deals, Sal is entering the photography consulting business with a boom. His consulting company is called “The Business Behind the Shutter”, which we assisted in naming. The website will be www.BehindTheShutter.com. We will post a link when the website goes live. Here is a sneak peek at the new website.

BehindTheShutter.com web design
Anheuser-Busch’s Susan G. Komen Race for the Cure T-shirt Design
Posted by Justen Hong in Graphic Design/Print, Logo Design, Identity & Branding on April 23rd, 2010
Visual Lure was recently contracted by Anheuser-Busch to design their t-shirts for the 2010 St. Louis Susan G. Komen Race for the Cure. We were honored to design this years shirts for such a great company and such a great cause.
On a personal note, my mother was recently diagnosed with breast cancer just before Thanksgiving last year. They caught it early so she will be one of the lucky ones. She is currently going though chemo and is in good spirits with minimal side effects. We have been both lucky and blessed. Without the support of my mother, I don’t know what I’d be doing. She was the one who encouraged me to pursue art. As a child, my mother would always carry pencils, a box of crayons and paper in her purse for me. She provided me with enough blocks to build cities in the living room, and she always signed me up for art classes. So thanks to her, I am doing what I love for a living. Thanks Mom!
Here are the two initial design options we provided AB. I will post the final design once it has been approved. Oh ya, and please support Susan G. Komen for the Cure.

Anheuser-Busch Susan G. Komen Race for the Cure T-shirt design option 1

Anheuser-Busch Susan G. Komen Race for the Cure T-shirt design option 2
and the winner is:

Final AB/Komen T-shirt Design
Anheuser-Busch liked both designs so much, we ended up using both of them, one on each side. Be on the lookout for them Saturday, June 12, 2010 in St. Louis.
Nidacast Logo Design
Posted by Justen Hong in Logo Design, Identity & Branding on March 25th, 2010
Visual Lure is in the process of designing a logo for Nidacast, a St. Louis, MO based eCommerce company that will be selling guns, supplies, accessories and more. We are also designing a fully customized eCommerce website. Here are a couple of the logos we recently provided them. Check back soon for the final logo design and the new website.

Proposed Nidacast Logo Design Options
The Business Behind the Shutter Logo Design
Posted by Justen Hong in Logo Design, Identity & Branding on March 25th, 2010
Once again Salvatore Cincotta Photography has turned to Visual Lure for logo design and branding services. Sal has been speaking nationally about the business of photography with great success and is now venturing into photography education and consulting. Besides logo design services, we also assisted in naming. Our other favorite name was Photology, the art and science of the photography business, but the domain name was already taken (Sal wanted the domain name to match the company name). Be on the lookout for BehindTheShutter.com, and here is the new logo to hold you over ’til then:

The Business Behind the Shutter Logo Design
Ousada Activewear Logo Design
Posted by Justen Hong in Logo Design, Identity & Branding on March 24th, 2010
We are about to develop an eCommerce website for Ousada Activewear, but first things first. They needed a logo. Below are the initial logo design options we provided them. They will be selling woman’s sportswear that is imported from Brazil.

Ousada Activewear proposed logo design options
UPDATE: and the winner is…

Final Ousada Logo Design
Columbus Realty Logo Design
Posted by Justen Hong in Logo Design, Identity & Branding on March 15th, 2010
Here is a before and after, with our favorite proposed logo design option, for a St. Louis website developer’s client. Visual Lure was subcontracted to design this logo for a St. Louis real estate company. They currently use a “Santa Maria” ship as an icon but wanted to update and modernize it, so here is what we came up with:

Before | After (our proposed logo design)