We run into logo design inconsistencies all the time.  Companies that have multiple versions of their logo, versions using different colors, different fonts, etc.  Sometimes the logo has been created by a designer, or recreated by a “shirt or sign guy”, lacking the skills and attention to detail needed to properly and professionally convert it.  This can lead to having a different logo on the company’s letterhead than they have on their trucks or even their business cards.  These inconsistencies can have a negative impact on your image and brand. Anyway, in the process of designing a new website, we recently updated, cleaned-up and modernized the logo below.  While staying true to the original logo, we strengthened it by bolding and enlarging the now cleaned-up font, we integrated the road so it doesn’t look like a separate design element, and we italicized it to add movement and motion. If you would like to upgrade your identity or logo give us a call at 618-407-9231 or email us at info@visuallure.com.  Learn more about our logo design services and check out our logo design portfolio.

Petroff Logo Design, Before and After