St. Louis Graphic Design, Logo Design & Web Design Company

Stuff in the ‘St. Louis Branding’ Category

Logo & Identity Design for Ohio based Construction Company

Thursday, March 14th, 2013

Visual Lure was recently contracted to design a logo and identity package for Standard Construction Group, an Ohio based construction company.  The identity package will include designs for business cards, letterhead and envelopes.  The only creative direction we received from the client was that the new logo design should be simple, masculine and strong.

Below are the initial logo design options we provided our client. Check back soon to see the final logo and the finished identity package.

St. Louis logo design for Standard Construction Group

Proposed identity design:

Logo & Identity Design for Standard

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


Logo Design for St. Louis Recycling Company

Friday, January 25th, 2013

Visual Lure was recently contracted to redesign a logo for St. Louis Recycling, a St. Louis recycling company that offers single stream recycling. Single stream recycling refers to the system in which all paper, cardboard and plastic containers are mixed together in a collection truck, instead of having to be sorted into separate commodities by the business and handled separately throughout the collection process. This makes it easier, and more convenient, for companies to recycle.

We design a large amount of logos for companies in St. Louis, and we usually cringe when one of them request us to use the St. Louis Gateway Arch in the logo design. Why? Because the Arch tends to be overused in St. Louis logos, but sometimes it just makes sense, and this is one of those cases.  The new logo features the St. Louis arch integrated into the universal symbol for recycling. A clever, simple and memorable logo.

Learn more about St. Louis Recycling at www.StLouisRecycling.com.

St. Louis Recycling Logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.


Logo Design for St. Louis Metro East Real Estate Listing Service

Wednesday, August 17th, 2011

Visual Lure recently completed a new logo for the Southwestern Illinois Regional Multiple Listing Service, most commonly referred to as the SIR-MLS.  They requested that their new logo have an icon that reflected data delivery and real estate, with a focus on residential properties.  The chosen logo design (shown below) on top depicts homes which represent residential real estate and the “wire looking” typography which represents “data delivery”. Below the chosen logo design are a couple logo design options that we not selected.

SIR/MLS Real Estate Logo Design

chosen logo design on top with logo options below


Logo Design for St. Louis Based Railroad Company

Tuesday, July 12th, 2011

Visual Lure was recently contracted to design a logo for Toledo Junction Railroad, a St. Louis, MO based company.  Below are a couple of our proposed logo design options.  The top logo is a simple slab-serif T placed on a shield with a hard cast shadow and a slight bevel to give it some additional depth.  If feels industrial, strong and reliable which we feel is perfect for a railroad company.  The other two logos represent railway junctions, both creating the letters T and J, for Toledo and Junction.

Check back soon to see which logo our client chooses.

St. Louis logo design for railroad company

proposed logo design options


Visual Lure’s Latest Design Work Photographed

Wednesday, May 19th, 2010

Visual Lure recently had some of its latest design projects photographed (and a couple archived ones from a while back).  You can mouse over the image to control the slideshow. Mouse over (and click) the middle to pause, or left or right to move back or forward. Please enjoy:

Photography by Salvatore Cincotta.