Posts Tagged St. Louis Metro East
Logo Redesign for a St. Louis based Railway Company
Posted by Justen Hong in Logo Design, Identity & Branding on June 30th, 2010
Our client wanted to change their logo from its full name, to its initials, due to confusion with another branch of their business. They wanted to keep the existing color pallet while maintaining some type of cohesion between the old logo and the new. So, we modernized the icon and added some strength to the logo that we thought was lacking. While we did like the old logo, it felt a little fragile for such a rugged industry. Here is the before and after:
Logo Redesign
Logo Design & Identity Package for a St. Louis Metro East Psychiatry Office
Posted by Justen Hong in Graphic Design/Print, Logo Design, Identity & Branding on June 22nd, 2010
Visual Lure recently designed the logo and identity package for Psychiatric Services of Southern Illinois, a St. Louis Metro East Psychiatry Office. The logo depicts the silhouette of a human head and the brain is represented by a tree. The tree represents health and growth. Here is the logo design along with the identity package:
Psychiatric Services of Southern Illinois logo design and identity
Complete Rebrand for a St. Louis Metro East Photography Studio
Posted by Justen Hong in Logo Design, Identity & Branding, Website/Web Design on March 11th, 2010
Visual Lure is in the process of completely rebranding a St. Louis Metro East photography studio. The name of the company is, or should we say was, Country Photos. The first thing we did was recommended a name change. We believed the name Country Photos could possibly turn off some potential clients with notions of rural imagery. The owner still wanted to keep the rural/rustic vibe but simply appeal to a large audience, so we recommended numerous names and decided on Woodlands Photography. Design services will include: logo design, identity design, website design, packaging, direct mail and more. As usual, here is a little sneak peek. It is our proposed website design (with a proposed logo design too):
proposed Woodlands Photography website design
Proposed Web Design, Look 2
second proposed web design option
New Holland Construction Web Design Coming Soon.
Posted by Justen Hong in Website/Web Design on January 30th, 2010
Be on the lookout for the new Holland Construction Services website. Here is a sneak peek at the new home page design:
New Holland Construction Home Page
Fountains Eyecare Identity & Logo Design
Posted by Justen Hong in Logo Design, Identity & Branding on April 30th, 2009
Fountains Eyecare, coming to Fairview Height, IL, came to Visual Lure to develop their new logo and identity system. They wanted an eye and a fountain in the logo. This is what we came up with. We also came up with the tagline “focused on our patients”.
Logo design:
Identity Design:
Want to see more of our logo designs? Click here to check out our full logo design portfolio.
Helping a Non-For-Profit Organization With Its Logo
Posted by Justen Hong in Logo Design, Identity & Branding on April 17th, 2009
Here are a couple logo design options I just provided to Fontebella, a faith based non-for-profit maternity shelter coming to the Belleville and O’Fallon, IL area. The logo on the left plays off the “stork” baby theme, but replacing the stork is a dove, symbolizing God’s gift of life. The logo in the middle is a heart which creates two symbolized heads, representing the mother and child, or the mother and a member of the shelter helping and supporting them. The logo on the right represents a fountain with life springing from it. (fonte means fountain and bella means beautiful)
The client decided to go with the following logo and color option.
Want to see more of our logo designs? Click here to check out our full logo design portfolio.