St. Louis Logo Design, Identity Design & Branding

LOGO DESIGN INTRO | LOGO DESIGN SHOWCASE | LOGO DESIGN ARCHIVE | LOGO DESIGN PROCESS

Our Logo Design Process

Logo Design Step 1

Collect information about the company. What it does, who's its target audience, color preferences, etc.

Logo Design Step 2

We brainstorm for creative ideas and concepts to reflect the information gathered in step 1.

Logo Design Step 3

We pick up a pencil and start sketching and don't stop sketching until we have a couple solid concepts on paper.

Logo Design Step 4

We scan the chosen sketches into the computer and start to develop them digitally. We either develop a custom font face or select a font, usually alter it in order to customize and differentiate it from its original form. We do this so it doesn't look exactly like the original font that anyone with a computer can duplicate. Next we provide a couple different color options for each logo and present them to the client.

Logo Design Step 5

We receive client feedback, fine tune or alter chosen logos, or rarely, we will have to develop a couple more logo options.

Logo Design Step 6

Once the client is completely satisfied with their new logo, we provide them with two multi-platform (Mac & PC) CDs with their logo saved in all the format they will need. Accompanying the CDs is a list of formats and definitions that advise them when and what format to use in order to receive the highest quality reproduction.

The formats include:

.eps - logo for professional printing, signage, and page layout software. You will not be able to open this file unless you have Adobe Illustrator, Freehand or a vector based program. It is the sharpest format and should be used in all professional printing.

.jpg or .jpeg - logo for universal usage - can open, view, and use in almost any application and on all computers. We provide both a high resolution and screen resolution jpg. The high res. is for universal usage and the screen res. is for web, powerpoint, or other screen based applications.

.gif - logo for web and screen based applications. This is a low resolution image. It will look sharp and clear on screen, but if enlarged or printed will become pixelated and fuzzy.

.bmp (bitmap) - high resolution multi-platform logo that can be used in most Microsoft® programs.

.tif or .tiff - high resolution logo for professional page layout software, however, using an .eps file will produce higher quality.

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ST. LOUIS, MO

Visual Lure
365 Old Collinsville Rd.
Caseyville, IL 62232
(618) 407-9231
info@visuallure.com

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Copyright © 2005 Visual Lure St. Louis, MO. All rights reserved.
365 Old Collinsville Road, Caseyville, IL 62232
(618) 407-9231  |  info@visuallure.com

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