St. Louis Logo Design, Identity Design & Branding Company
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St. Louis Logo Design, Identity Design & Branding
LOGO DESIGN INTRO | LOGO DESIGN SHOWCASE | LOGO DESIGN ARCHIVE | LOGO DESIGN PROCESS
Our Logo Design Process
Logo Design Step 1
Collect information about the company. What it does, who's its target audience, color preferences, etc.
Logo Design Step 2
We brainstorm for creative ideas and concepts to reflect the information gathered in step 1.
Logo Design Step 3
We pick up a pencil and start sketching and don't stop sketching until we have a couple solid concepts on paper.
Logo Design Step 4
We scan the chosen sketches into the computer and start to develop them digitally. We either develop a custom font face or select a font, usually alter it in order to customize and differentiate it from its original form. We do this so it doesn't look exactly like the original font that anyone with a computer can duplicate. Next we provide a couple different color options for each logo and present them to the client.
Logo Design Step 5
We receive client feedback, fine tune or alter chosen logos if necessary, or rarely, develop a couple more logo design options.
Logo Design Step 6
Once the client is completely satisfied with their new logo, we provide them electronically with their logo saved in the multiple formats. Accompanying the logos is a list of formats and definitions that advises when and what format to use in order to receive the highest quality reproduction.
The formats include:
.eps - a vector based logo for professional printing, signage, and page layout software. You will not be able to open this file unless you have Adobe Illustrator, Freehand or a vector based program. It is the sharpest format and should be used in all professional printing. It is the only format that can be enlarged without ever becoming pixelized.
.pdf - an .eps logo embedded into a PDF for universal viewing.
.jpg or .jpeg - logo for universal usage - can open, view, and use in almost any application and on all computers. We provide both a high resolution and screen resolution jpg. The high res. is for universal usage and the screen res. is for web, powerpoint, or other screen based applications.
.bmp (bitmap) - high resolution multi-platform logo that can be used in most Microsoft® programs.
.png - a high resolution pixel based format that has a transparent background.
LOGO DESIGN INTRO | LOGO DESIGN SHOWCASE | LOGO DESIGN ARCHIVE | LOGO DESIGN PROCESS
Check out more
of our logo design
work on our blog!
Visual Lure
905 Shadow Creek Ct.
Caseyville, IL 62232
(618) 407-9231
info@visuallure.com
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© 2005 Visual Lure St. Louis, MO. All rights reserved.
905 Shadow Creek Court, Caseyville, IL 62232
(618) 407-9231 | info@visuallure.com
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